Pakistanis' Insatiable Appetite For Smartphones
Samsung is seeing strong demand for its locally assembled Galaxy S24 smartphones and tablets in Pakistan, according to Bloomberg . The company said it is struggling to meet demand. Pakistan’s mobile phone industry produced 21 million handsets while its smartphone imports surged over 100% in the last fiscal year, according to media reports . The world's 5th most populous country has 192 million mobile phone users and 135 million broadband subscribers, according to the Pakistan Telecommunications Authority (PTA). It is the world's 7th largest mobile phone market. Pakistan Telecom March 2024 Indicators. Source: PTA Pakistani mobile phone manufacturers claim that almost all major mobile phone brands except iPhone are being assembled in Pakistan. “All mobile brands except iPhone are being manufactured in Pakistan and mobile phone import has been largely replaced with local manufacturing,” Aamir Allawala, vice chairman of the Pakistan Mobile Phone Manufacturers Association (PMPM