South Asia Investor Review

"At Christmas there's Santa Claus to give everyone gifts, it's important for Christians. For us Ramadan is a really special time so it's really important to make people happy and reward them." A amer Liaquat Husain, Popular Televangelist and Show Host of Pakistan's GeoTV  Aamer Liaquat Husain's Amaan Ramzan is the highest rated TV show in Pakistan. It attracts sponsor-ships and advertisements from successful companies in Pakistan which are willing to pay top dollars for a slice of its viewers' attention and business. These advertisers see the festive Ramadan and Eid season as crucial to boost their annual profits and sales. Downplaying the commercial success of his show, Aamer Liaquat insists that "it is not commercialization, it is not showbiz. It is real Islam. I am the religious icon of television" according to an AFP report .  Aamer Liaquat's show is no ordinary TV production. The show is set in a massive wedding hall at a K...

SimSim Humara ("Ours"), the new Pakistani edition of the original American TV classic Sesame Street, is expected to be launched this year for Pakistan's pre-school children , according to the Guardian newspaper . Launched in 1969 as a program designed to enhance school readiness in low-income and minority children, Sesame Street was the first television series to attempt to teach an educational curriculum to children as young as two years of age. Sesame Street is not entirely new to Pakistani audiences - the original American version ran on local TV during the 1990s. Sesame Street International already co-produces 18 localized versions in Australia, Bangladesh, Brazil, Egypt, France, Germany, India, Indonesia, Israel, Japan, Jordan, Kosovo, Mexico, Netherlands, Northern Ireland, Palestine, Russia, South Africa , and reaches millions of children in 120 nations around the world. The Indian adaptation called "Galli Galli Sim Sim" and Bangladeshi adaptation "...