Newsweek Eyes Pakistan Media Market
With the planned September launch of its Pakistan edition, Newsweek magazine is the latest publication to join Pakistan's media revolution, according to MediaBistro.com. Newsweek Pakistan will be the first licensed international news magazine for the country and the eighth local edition under the Washington Post Co.-owned Newsweek brand. Other country editions published by Newsweek include those in Japan, Korea, Kuwait, Mexico, Poland, Russia and Turkey. In addition to featuring more local content, the country editions target local and international advertisers with special pricing to be competitive in the targeted media markets.
Newsweek Pakistan Edition
Newsweek Pakistan will be published under license by AG Publications, a privately-owned media company in Pakistan. Fasih Ahmed, who has reported for The Wall Street Journal and Newsweek International, will be the editor of Newsweek Pakistan. Ahmed won a New York Press Club award in 2008 for Newsweek's coverage of the assassination of former Pakistani Prime Minister Benazir Bhutto. Initially, there will be 30,000 copies of Pakistan edition printed each week.
Pakistan's Media Boom
The current media revolution sweeping the nation began ten years ago when Pakistan had just one television channel, according to the UK's Prospect Magazine. Today it has over 100. Together they have begun to open up a country long shrouded by political, moral and religious censorship—taking on the government, breaking social taboos and, most recently, pushing a new national consensus against the Taliban. The birth of privately owned commercial media has been enabled by the Musharraf-era deregulation, and funded by the tremendous growth in revenue from advertising targeted at the burgeoning urban middle class consumers. Analysts at Standard Charter Bank estimated in 2007 that Pakistan had 30 million people with incomes exceeding $10,000 a year. With television presence in over 16 million households accounting for 68% of the population in 2009, the electronic media have also helped inform and empower many rural Pakistanis, including women.
With an increase of 38% over 2008, the television advertising revenue for 2009 in Pakistan was Rs 16.4 billion ((US $200m), accounting for about half of the total ad market during the year. The TV ad revenue is continuing to rise as a percentage of total ad revenue, mostly at the expense of the print media ads. The biggest spenders in 2009 were the telecom companies with Rs 8 billion, followed closely by fast moving consumer goods (FMCG) sector with Rs. 7 billion, as reported by Pakistan's GeoTV channel. FMCG products, as opposed to consumer durables such as home appliances, are generally low cost and replaced or fully used up over a short period of days, weeks, or months, and within one year. Other important sectors contributing to ad revenue are financial services and real estate, but these sectors have experienced significant slowdown with the current economic slump.
According to Daily Times, Chairman Mushtaq Malik of the Pakistan Electronic Media Regulatory Authority (PEMRA) has said that the cable television sector “is the fast growing segment among the electronic media ventures”. In the first 100 days of the current government, he has claimed that new licenses for 16 satellite TV channels, 10 FM radio stations, and 232 cable TV channels have been granted. It is anticipated that this would lead to additional investment worth Rs. 2.5 billion, generating 4000 additional jobs in this sector. The cable television sector alone is employing some 30,000 people in the country.
Foreign media, such as the business channel CNBC Pakistan, have also found a niche with the stellar performance and increased viewer and investor interest in Karachi stock exchange in the last decade. The Gallup Pakistan estimates that the number of TV viewers age 10 and above has increased from 63 million in 2004 to 86 million in 2009. Though exact numbers are hard to find, it is estimated that the rapid growth of Pakistan's media market over the last decade has attracted significant investment in the range of billions of dollars, and produced hundreds of millions of dollars in revenue. There are 150 advertising agencies and 74 production companies. Given the rising power of the media to shape Pakistani society, public opinion and government policy, it is important to have greater transparency on sources of investments and revenue in the media business.
FM Stations
More than 100 private FM radio stations have been licensed in the last ten years. Most of them are known for providing basic entertainment - easy listening, popular music, cooking recipes, etc. But some FM stations are also providing useful information through talk shows by experts on legal, psychological and health matters; a community radio station in Lakki Marwat near FATA has a show on modern farming techniques like drip irrigation. In Karachi, at a discussion on organ transplant and organ donation, a caller who identified herself as a doctor, pointed out that those who denounce the practice as un-Islamic forget that technically even blood is defined as an organ.
On a national level, television is the dominant communication medium in Pakistan. But radio listenership in Pakistan remains strong in certain areas of the country. This is particularly the case in rural areas and less economically developed provinces, according to audiencescapes.org.
Specifically, in the rural areas of the Baluchistan province, 46 percent of respondents said they listen to the radio at least weekly, rivaling rural television viewership at 47 percent. While in rural areas of the other three provinces surveyed (the Northwest Frontier Province (NWFP), Punjab, and Sind), radio listenership is strong but is still lower than TV viewership.
In regions such as the Federally Administered Tribal Areas (FATA, not surveyed), where the Taliban has held control over certain areas for a significant period of time, radio transmissions are often people’s main source of entertainment and news, mainly because religious extremists disrupt television broadcasts through frequent sabotage. Mainstream newspapers are also not available; many villages are difficult to access and selling publications can be risky for the seller. In addition, within the FATA region and much of the NWFP, television sets are simply too expensive and access to electricity is spotty.
Print Media
Although broadcast and cable media are the primary sources of information for most Pakistanis, the press has a long history in the country and a contentious relationship with successive governments. The All Pakistan Newspapers Society (APNS) boasts more than 262 member publications in print,. Overall estimates indicate that there are about 1,000 daily newspapers, most of which are in English or Urdu. A BBC survey in 2008 found that 42% of men and only 13% of women read newspapers regularly. Pakistan's press is among the most outspoken in South Asia, although its influence is limited by a literacy level of only 56%.
Internet
World telecoms body the ITU estimated in March 2008 that there were 17.5 million internet users, and the Internet access is continuing to grow rapidly. In addition to the established print, radio and television media websites, the Internet is also providing a platform for activists and emerging journalists to express their views through myriad online publications, blogs and social networking sites. With over 56% penetration of mobile phones in Pakistan, the widespread availability and affordability of modern communication technology has helped generate tremendous interest in the use of voice calls, photo or video uploading and text messaging to share news, opinions and ideas broadly.
Pakistan has a population of over 170 million and daily sales of only about 100,000 copies of English-language publications. The English language print media is dominated by local newspapers and magazines published by Dawn, Jang and Nawai Waqt media empires. The entry of Newsweek's Pakistan edition in the market will offer both local and international content, and is expected to start off with a print run of 30,000 copies, according to the Financial Times.
Book Publishing
The media boom in Pakistan has also brought attention to a new crop of Pakistani authors writing in English. Names such as Mohsin Hamid (The Reluctant Fundamentalist), Daniyal Mueenuddin (In Other Rooms, Other Wonders), Kamila Shamsie (Burnt Shadows), Mohammad Hanif (A Case of Exploding Mangoes) and Nadeem Aslam (The Wasted Vigil) have been making waves in literary circles and winning prizes in London and New York, according to the Guardian newspaper.
Summary
I personally experienced the pervasive effects of Pakistan's media boom last summer when I visited the country. I saw multiple, competing channels catering to almost every niche, whim and taste---from news, politics, education, health, sports, comedy and talk shows to channels dedicated to cooking, fashion, fitness, music, business, religion, local languages and cultures etc. The media have had a profound influence on how many young people learn, talk, dress and behave, and emulate the outspoken media personalities, various experts, actors, preachers, singers, sportsmen, celebrities and fashion models. The growth in Pakistan's media market has resulted in more useful information, more advertising, more competition and more choice for the public.
Pakistan finds itself in the midst of many crises, ranging from a deep sense of insecurity and economic stagnation to low levels of human development and insufficient access to basic necessities of life such as proper nutrition, education and health care. My hope is that the mass media will effectively play a responsible role to inform and educate Pakistanis on the fundamental issues of poor governance in Pakistan, and help in shaping the debate and policies to solve some of the most serious problems facing the nation today.
Related Links:
Haq's Musings
Why is Democracy Failing in Pakistan?
Poor Governance in Pakistan
Musharraf's Economic Legacy
The Real News From Pakistan
Pakistan's Economic Stagnation
Karachi Tops Mumbai in Stock Performance
Newsweek Pakistan Edition Launch
Brief History of Media in Pakistan
The Power of TV: Cable TV and Women's Status in India
Eleven Days in Karachi
Pakistan Country Profile By BBC
Online Political Activism in Pakistan
Pakistan Media Cyberletter
Asian Television Advertising Coalition
Impact of Cable TV on Pakistani Women
Newsweek Pakistan Edition
Newsweek Pakistan will be published under license by AG Publications, a privately-owned media company in Pakistan. Fasih Ahmed, who has reported for The Wall Street Journal and Newsweek International, will be the editor of Newsweek Pakistan. Ahmed won a New York Press Club award in 2008 for Newsweek's coverage of the assassination of former Pakistani Prime Minister Benazir Bhutto. Initially, there will be 30,000 copies of Pakistan edition printed each week.
Pakistan's Media Boom
The current media revolution sweeping the nation began ten years ago when Pakistan had just one television channel, according to the UK's Prospect Magazine. Today it has over 100. Together they have begun to open up a country long shrouded by political, moral and religious censorship—taking on the government, breaking social taboos and, most recently, pushing a new national consensus against the Taliban. The birth of privately owned commercial media has been enabled by the Musharraf-era deregulation, and funded by the tremendous growth in revenue from advertising targeted at the burgeoning urban middle class consumers. Analysts at Standard Charter Bank estimated in 2007 that Pakistan had 30 million people with incomes exceeding $10,000 a year. With television presence in over 16 million households accounting for 68% of the population in 2009, the electronic media have also helped inform and empower many rural Pakistanis, including women.
With an increase of 38% over 2008, the television advertising revenue for 2009 in Pakistan was Rs 16.4 billion ((US $200m), accounting for about half of the total ad market during the year. The TV ad revenue is continuing to rise as a percentage of total ad revenue, mostly at the expense of the print media ads. The biggest spenders in 2009 were the telecom companies with Rs 8 billion, followed closely by fast moving consumer goods (FMCG) sector with Rs. 7 billion, as reported by Pakistan's GeoTV channel. FMCG products, as opposed to consumer durables such as home appliances, are generally low cost and replaced or fully used up over a short period of days, weeks, or months, and within one year. Other important sectors contributing to ad revenue are financial services and real estate, but these sectors have experienced significant slowdown with the current economic slump.
According to Daily Times, Chairman Mushtaq Malik of the Pakistan Electronic Media Regulatory Authority (PEMRA) has said that the cable television sector “is the fast growing segment among the electronic media ventures”. In the first 100 days of the current government, he has claimed that new licenses for 16 satellite TV channels, 10 FM radio stations, and 232 cable TV channels have been granted. It is anticipated that this would lead to additional investment worth Rs. 2.5 billion, generating 4000 additional jobs in this sector. The cable television sector alone is employing some 30,000 people in the country.
Foreign media, such as the business channel CNBC Pakistan, have also found a niche with the stellar performance and increased viewer and investor interest in Karachi stock exchange in the last decade. The Gallup Pakistan estimates that the number of TV viewers age 10 and above has increased from 63 million in 2004 to 86 million in 2009. Though exact numbers are hard to find, it is estimated that the rapid growth of Pakistan's media market over the last decade has attracted significant investment in the range of billions of dollars, and produced hundreds of millions of dollars in revenue. There are 150 advertising agencies and 74 production companies. Given the rising power of the media to shape Pakistani society, public opinion and government policy, it is important to have greater transparency on sources of investments and revenue in the media business.
FM Stations
More than 100 private FM radio stations have been licensed in the last ten years. Most of them are known for providing basic entertainment - easy listening, popular music, cooking recipes, etc. But some FM stations are also providing useful information through talk shows by experts on legal, psychological and health matters; a community radio station in Lakki Marwat near FATA has a show on modern farming techniques like drip irrigation. In Karachi, at a discussion on organ transplant and organ donation, a caller who identified herself as a doctor, pointed out that those who denounce the practice as un-Islamic forget that technically even blood is defined as an organ.
On a national level, television is the dominant communication medium in Pakistan. But radio listenership in Pakistan remains strong in certain areas of the country. This is particularly the case in rural areas and less economically developed provinces, according to audiencescapes.org.
Specifically, in the rural areas of the Baluchistan province, 46 percent of respondents said they listen to the radio at least weekly, rivaling rural television viewership at 47 percent. While in rural areas of the other three provinces surveyed (the Northwest Frontier Province (NWFP), Punjab, and Sind), radio listenership is strong but is still lower than TV viewership.
In regions such as the Federally Administered Tribal Areas (FATA, not surveyed), where the Taliban has held control over certain areas for a significant period of time, radio transmissions are often people’s main source of entertainment and news, mainly because religious extremists disrupt television broadcasts through frequent sabotage. Mainstream newspapers are also not available; many villages are difficult to access and selling publications can be risky for the seller. In addition, within the FATA region and much of the NWFP, television sets are simply too expensive and access to electricity is spotty.
Print Media
Although broadcast and cable media are the primary sources of information for most Pakistanis, the press has a long history in the country and a contentious relationship with successive governments. The All Pakistan Newspapers Society (APNS) boasts more than 262 member publications in print,. Overall estimates indicate that there are about 1,000 daily newspapers, most of which are in English or Urdu. A BBC survey in 2008 found that 42% of men and only 13% of women read newspapers regularly. Pakistan's press is among the most outspoken in South Asia, although its influence is limited by a literacy level of only 56%.
Internet
World telecoms body the ITU estimated in March 2008 that there were 17.5 million internet users, and the Internet access is continuing to grow rapidly. In addition to the established print, radio and television media websites, the Internet is also providing a platform for activists and emerging journalists to express their views through myriad online publications, blogs and social networking sites. With over 56% penetration of mobile phones in Pakistan, the widespread availability and affordability of modern communication technology has helped generate tremendous interest in the use of voice calls, photo or video uploading and text messaging to share news, opinions and ideas broadly.
Pakistan has a population of over 170 million and daily sales of only about 100,000 copies of English-language publications. The English language print media is dominated by local newspapers and magazines published by Dawn, Jang and Nawai Waqt media empires. The entry of Newsweek's Pakistan edition in the market will offer both local and international content, and is expected to start off with a print run of 30,000 copies, according to the Financial Times.
Book Publishing
The media boom in Pakistan has also brought attention to a new crop of Pakistani authors writing in English. Names such as Mohsin Hamid (The Reluctant Fundamentalist), Daniyal Mueenuddin (In Other Rooms, Other Wonders), Kamila Shamsie (Burnt Shadows), Mohammad Hanif (A Case of Exploding Mangoes) and Nadeem Aslam (The Wasted Vigil) have been making waves in literary circles and winning prizes in London and New York, according to the Guardian newspaper.
Summary
I personally experienced the pervasive effects of Pakistan's media boom last summer when I visited the country. I saw multiple, competing channels catering to almost every niche, whim and taste---from news, politics, education, health, sports, comedy and talk shows to channels dedicated to cooking, fashion, fitness, music, business, religion, local languages and cultures etc. The media have had a profound influence on how many young people learn, talk, dress and behave, and emulate the outspoken media personalities, various experts, actors, preachers, singers, sportsmen, celebrities and fashion models. The growth in Pakistan's media market has resulted in more useful information, more advertising, more competition and more choice for the public.
Pakistan finds itself in the midst of many crises, ranging from a deep sense of insecurity and economic stagnation to low levels of human development and insufficient access to basic necessities of life such as proper nutrition, education and health care. My hope is that the mass media will effectively play a responsible role to inform and educate Pakistanis on the fundamental issues of poor governance in Pakistan, and help in shaping the debate and policies to solve some of the most serious problems facing the nation today.
Related Links:
Haq's Musings
Why is Democracy Failing in Pakistan?
Poor Governance in Pakistan
Musharraf's Economic Legacy
The Real News From Pakistan
Pakistan's Economic Stagnation
Karachi Tops Mumbai in Stock Performance
Newsweek Pakistan Edition Launch
Brief History of Media in Pakistan
The Power of TV: Cable TV and Women's Status in India
Eleven Days in Karachi
Pakistan Country Profile By BBC
Online Political Activism in Pakistan
Pakistan Media Cyberletter
Asian Television Advertising Coalition
Impact of Cable TV on Pakistani Women
Comments
As to India's much hyped middle class, a new report by Nancy Birdsall of Center for Global Development says it is a myth. She has proposed a new definition of the middle class for developing countries in a forthcoming World Bank publication, Equity in a Globalizing World. Birdsall defines the middle class in the developing world to include people with an income above $10 day, but excluding the top 5% of that country. By this definition, India even urban India alone has no middle class; everyone at over $10 a day is in the top 5% of the country.
This is a combination both of the depth of India's poverty and its inequality. China had no middle class in 1990, but by 2005, had a small urban middle class (3% of the population). South Africa (7%), Russia (30%) and Brazil (19%) all had sizable middle classes in 2005.
....Add this bookstore to the list of India-Pakistan rivalry. A bookstore so big that it is actually called a bank. The book store to beat all bookstores in the subcontinent, I have found books I have never seen anywhere in India at the three-storeyed Saeed Book Bank in leafy Islamabad. The collection is diverse, unique and with a special focus on foreign policy and subcontinental politics (I wonder why?), this bookstore is far more satisfying than any of the magazine-laden monstrosities I seem to keep trotting into in India. ...
Yes, that's right. The meat. There always, always seems to be meat in every meal, everywhere in Pakistan. Every where you go, everyone you know is eating meat. From India, with its profusion of vegetarian food, it seems like a glimpse of the other world. The bazaars of Lahore are full of meat of every type and form and shape and size and in Karachi, I have eaten some of the tastiest rolls ever. For a Bengali committed to his non-vegetarianism, this is paradise regained. Also, the quality of meat always seems better, fresher, fatter, more succulent, more seductive, and somehow more tantalizingly carnal in Pakistan. ....
Let me tell you that there is no better leather footwear than in Pakistan. I bought a pair of blue calf leather belt-ons from Karachi two years ago and I wear them almost everyday and not a dent or scratch! Not even the slightest tear. They are by far the best footwear I have ever bought and certainly the most comfortable. Indian leather is absolutely no match for the sheer quality and handcraftsmanship of Pakistani leather wear.
Yes. Yes, you read right. The roads. I used to live in Mumbai and now I live in Delhi and, yes, I think good roads are a great, mammoth, gargantuan luxury! Face it, when did you last see a good road in India? Like a really smooth road. Drivable, wide, nicely built and long, yawning, stretching so far that you want zip on till eternity and loosen the gears and let the car fly. A road without squeeze or bump or gaping holes that pop up like blood-dripping kitchen knives in Ramsay Brothers films. When did you last see such roads? Pakistan is full of such roads. Driving on the motorway between Islamabad and Lahore, I thought of the Indian politician who ruled a notorious —, one could almost say viciously — potholed state and spoke of turning the roads so smooth that they would resemble the cheeks of Hema Malini. They remained as dented as the face of Frankenstein's monster. And here, in Pakistan, I was travelling on roads that — well, how can one now avoid this? — were as smooth as Hema Malini's cheeks! Pakistani roads are broad and smooth and almost entirely, magically, pot hole free. How do they do it; this country that is ostensibly so far behind in economic growth compared to India? But they do and one of my most delightful experiences in Pakistan has been travelling on its fabulous roads. No wonder the country is littered with SUVs — Pakistan has the roads for such cars! Even in tiny Bajaur in the North West frontier province, hard hit by the Taliban, and a little more than a frontier post, the roads were smoother than many I know in India. Even Bajaur has a higher road density than India! If there is one thing we should learn from the Pakistanis, it is how to build roads. And oh, another thing, no one throws beer bottles or trash on the highways and motorways. ...
1. If women could choose their birthplace, India might not a wise choice to be born.
2. In spite of recent economic success and euphoria about India, the people of India remain excruciatingly poor.
3. Literacy is low, corruption is high.
4. Only half the households have electricity.
5. Only one in 4 Indian homes has a toilet.
6. 40% of families with girls want to have more children, but families with boys do not want a baby girl.
7. It's especially unlucky to be born female, baby boy is like a 401 K retirement plan, baby girl requires a dowry fund.
8. Smile train Chennai did cleft repair surgery. A man was asked how many children he had. He said had 1, a boy. It turned out that he had 5 daughters which he did not mention.
9. Indian midwives paid $2.50 to kill girl with cleft deformity
10. Girls are highly undervalued, there are 35 million fewer females than males, presumed dead, killed by midwife or parent or starved to death. Unltrasound are used mainly to find and destroy female fetuses. Ultrasound and abortion are available even in the smallest villages with no electricity or clean water
11. If not aborted, baby girls face inequality and cruelty at every turn,
12. 61% of Indian men say wife beating is justified, 54% women agree, especially when dinner is burned or they leave home without husband's permission.
13. Unwanted pregnancies, STDs, HIV infections happen when 15% o the condoms fail. Indian council of med research found that 60% of Indian men's genitalia are too small by international standards.
14. Indian laws to protect women are widely ignored. The government has tried monetary rewards to keep baby girls and supported microfinance for women. NGOs programs, smaller condoms, other projects have had limited success.
15. People had little interest in State TV due to poor reception or boring programs. But cable television has helped women, as 150 million people between 2001-2006 got cable
TV which gave exposure to world.
16. American economists found that the effect of TV in 2700 households empowered women to be more autonomous. Cable TV households had lower birthrates, less domestic abuse and kept daughter in school.
The retail sector in Pakistan, long dominated by thousands of small corner shops, is about to go through a dramatic facelift as consumers become more discerning and demand greater choice.
The advent of hypermarkets and wholesalers such as Carrefour, Metro Cash & Carry and Makro has given Pakistanis a taste for a consumer choice driven shopping experience which is likely to deepen the market for consumer goods throughout the country and alleviate what has hitherto been the central problem in developing that sector: logistics.
A fragmented market
According to the Small & Medium Enterprise Development Authority, there are over 125,000 retail outlets all across Pakistan. Approximately 94 per cent of these are miniscule corner shops and small retail outlets in cities and villages. Perhaps most critically, there is no nationwide chain of retail or even wholesale outlets.
This poses a significant challenge for most businesses looking to enter the food and agribusiness sector. Despite the fact that Pakistanis spend close to $36 billion a year on food and other retail shopping, businesses find it very difficult to reach the mass market of Pakistani consumers simply because it is not a single marketplace but tens of thousands of little shops.
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What it all means
The existence of these chains means that Pakistanis are about to be inundated with outlets that seek to create a better shopping experience and offer consumers more choice. The larger these chains become, the more those choices they offer will be produced locally.
If food production companies can have lower distribution costs and easier access to a wider swathe of the consumer market, they are more likely to expand existing lines of business and introduce newer markets. In other words, food producers will go from selling raw commodities to selling higher value goods which will not only expand consumer choice but will also increase the productivity of the Pakistani workforce and thus their incomes.
LAHORE: Music Art and Technology Informatrix (Maati Tv) will mainly serve as a platform for the youth to share their stories of social and development sectors.
The web television will work on the principle of non-corporate parallel media. A project of Interactive Resource Centre (IRC) in collaboration with the South Asian Partnership Pakistan (SAP-PK) and the Church World Service Pakistan/Afghanistan (CWS), Maati TV will initially have its correspondents in 20 districts and different educational institutions across the country.
In Punjab, Maati Tv will have its correspondents in Lahore, Multan, Bahawalpur and Faisalabad. In Sindh the correspondents will be located in Karachi, Hyderabad, Dadu and Juhi. Balochistan will have its representatives in Quetta and Jaffarabad while in Khyber Pakhtunkhwa it will have correspondents in Mardan, Peshawar and Kohat. The web television will also have representation in Gilgit and Hunza.
The correspondents from these districts will make documentaries on social and developmental issues which will be uploaded on the website. The head office of the web television will be in Karachi.
Executive Director of the IRC Muhammad Waseem told The Express Tribune that the organisation has trained the correspondents in documentary making, “We have worked in different educational institutions on peace building and students will also make documentaries on different social and developmental subjects. We have provided cameras and editing units to our correspondents and their documentaries will mainly only be three-minute long.” The youth does not have a platform to speak about social problems and this television will provide them with a platform to get involved in the social building process, he added.
Programme Manager IRC Nasir Sohail said, “Maati TV will be like Democracy Now, a non-corporate media in the US, we have also added the option of blogging in it. People can write their blogs or articles and we will generate debates on our documentaries or our blogs”.
When asked about data management of the site, he said, “We will have multi servers. We have this thing in mind and have sorted this out. Honorarium would be given to the correspondents for making each documentary”.
The television will also incorporate cell phone videos. “There will be a section in which we will have mobile phone videos. People can make documentaries on any social issue and we will upload them,” said Waseem.
Flood relief activities
Maati TV will focus on the rehabilitation work in flood-hit areas through a special segment. “The locals in the flood hit areas will serve as watchdogs. They will make documentaries on the relief activities and we will upload them on our website,” said Waseem. By 2012, 70 percent population of Pakistan is going to be under 30 and that is our target audience. When asked about the financial feasibility of the project he said, “We intend to have google ads and meet our expenses from there. Another option is that we will focus on corporate social responsibility and generate funds for it. If things go as per plan this project should become self sustaining in a year.”
...“The rural push is aimed at the boisterous youth in these areas, who have bountiful cash and resources to increase purchases,” Shazia Syed, vice president for customer development at Unilever Pakistan Ltd., said in an interview. “Rural growth is more than double that of national sales.”
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Nestle Pakistan Ltd., which is spending 300 million Swiss francs ($330 million) to double dairy output in four years, boosted sales 29 percent to 33 billion rupees ($377 million) in the six months through June.
“We have been focusing on rural areas very strongly,” Ian Donald, managing director of Nestle’s Pakistan unit, said in an interview in Lahore. “Our observation is that Pakistan’s rural economy is doing better than urban areas.”
The parent, based in Vevey, Switzerland, aims to get 45 percent of revenue from emerging markets by 2020.
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Haji Mirbar, who grows cotton on a 5-acre farm with his four brothers, said his family’s income grew fivefold in the year through June, allowing him to buy branded products. He uses Unilever’s Lifebuoy for his open-air baths under a hand pump, instead of the handmade soap he used before.
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Sales for the Pakistan unit of Unilever rose 15 percent to 24.8 billion rupees in the first half. Colgate-Palmolive Pakistan Ltd.’s sales increased 29 percent in the six months through June to 7.6 billion rupees, according to data compiled by Bloomberg.
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Unilever is pushing beauty products in the countryside through a program called “Guddi Baji,” an Urdu phrase that literally means “doll sister.” It employs “beauty specialists who understand rural women,” providing them with vans filled with samples and equipment, Syed said. Women in villages are also employed as sales representatives, because “rural is the growth engine” for Unilever in Pakistan, she said.
While the bulk of spending for rural families goes to food, about 20 percent “is spent on looking beautiful and buying expensive clothes,” Syed said.
Colgate-Palmolive, the world’s largest toothpaste maker, aims to address a “huge gap” in sales outside Pakistan’s cities by more than tripling the number of villages where its products, such as Palmolive soap, are sold, from the current 5,000, said Syed Wasif Ali, rural operations manager at the local unit.
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Unilever plans to increase the number of villages where its products are sold to almost half of the total 34,000 within three years. Its merchandise, including Dove shampoo, Surf detergent and Brooke Bond Supreme tea, is available in about 11,000 villages now.
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Pakistan, Asia’s third-largest wheat grower, in 2008 increased wheat prices by more than 50 percent as Prime Minister Yousuf Raza Gilani sought to boost production of the staple.
“The injection of purchasing power in the rural sector has been unprecedented,” said Sherani, who added that local prices for rice and sugarcane have also risen.
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Increasing consumption in rural areas is forecast to drive economic growth in the South Asian country of 177 million people, according to government estimates.
Higher crop prices boosted farmers’ incomes in Pakistan by 342 billion rupees in the 12 months through June, according to a government economic survey. That was higher than the gain of 329 billion rupees in the preceding eight years.
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Telenor Pakistan (Pvt) Ltd. is also expanding in Pakistan’s rural areas, which already contribute 60 percent of sales, said Anjum Nida Rahman, corporate communications director for the local unit of the Nordic region’s largest phone company.
Telecom sector has a potential to attract billions dollars of Foreign Direct Investment (FDI) as total revenues of telecom operators in the country has been swelled to an all time high Rs 362 billion in 2011 at the end of financial year.
The telecom sector has expanded its services rapidly in many parts of the country over the period of past one decade. It is still in the evolving stage to deploy its services in many un-served small cities and villages and companies are plan to increase their operation areas in maximum locations to get handsome number of customers of their different services.
According to a report of Pakistan Telecommunication Authority (PTA) the telecom sector contributed more than Rs 116.9 billion to the national exchequer in the outgoing financial year during 2010-11.
Accordingly, the GST/FED collections from the sector spike by 20% to reach Rs 52.6 billion in the same year whereas Rs 7.2 billion activation tax collected.
According to this report PTA deposits reached to Rs12 billion whereas other taxes reached to Rs 45.2 billion.
Cellular income which constitutes major chunk of the telecom revenues was boosted by 11% to Rs. 262 billion from Rs. 236 billion. A modest increase in cellular industry’s ARPU was witnessed from US$ 2.41 in the previous fiscal year to US$ 2.45.
The revenues of local loop operators recorded Rs58.32 billion. The wireless operators earned Rs4.84 billion and LDI sector revenues reached to Rs 29.95 billion. The value added sector made Rs 7.02 billion revenues during fiscal year 2011..
The number of mobile subscribers at the end of fiscal year 2011 stood at 108.9 million, showing growth rate of 10%, double than that of the last year. Mobile penetration rose to 65.4% from 60.4% in the previous year.
In this report it has been said that during the past three years, PTA has collected around Rs. 40 billion against APC for USF. In its drive to curb grey traffic, the Authority saved revenue of US$ 26 million.
Pakistan Telecommunication Authority in its report “Vision 2020” estimated that telecom investments in Pakistan would be landed more than US$ 2.4 billion by 2020. The mobile subscribers’ base is expected to be widened to 161 million, hence approximately 89% of the total population by 2020.
http://www.onlinenews.com.pk/details.php?id=188473
Pakistan is better known for bombs than bombshells, militant compounds than opulent estates. A few enterprising Pakistanis hope to alter that perception with the launch of a local version of the well-known celebrity magazine Hello!.
They plan to profile Pakistan’s rich and famous: the dashing cricket players, voluptuous Bollywood stars and powerful politicians who dominate conversation in the country’s ritziest private clubs and lowliest tea stalls. They also hope to discover musicians, fashion designers and other new talents who have yet to become household names.
“The side of Pakistan that is projected time and time again is negative,” said Zahraa Saifullah, the CEO of Hello! Pakistan. “There is a glamorous side of Pakistan, and we want to tap into that.”
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Pakistan already has a series of local publications that chronicle the lives of the wellheeled in major cities like Islamabad, Lahore and Karachi, especially as they hop between lavish parties. But the producers of Hello! Pakistan hope the magazine’s international brand and greater depth will attract followers.
Hello! was launched in 1988 by the publisher of Spain’s Hola! magazine and is now published in 150 countries. It’s well-known for its extensive coverage of Britain’s royal family and once paid $14 million in a joint deal with People magazine for exclusive pictures of Brad Pitt and Angelina Jolie’s newborn twins.
The market for English-language publications in Pakistan is fairly small. Most monthly and weekly magazines sell no more than 3,000 copies, said Khan, the consulting editor. But they hope to tap into the large Pakistani expatriate markets in the United Kingdom and the Middle East as well.
Hello! Pakistan will be published once a month and will cost about $5.50, twice as much as what many poor Pakistanis earn in a day. The first issue will be published in mid-April and will focus on the Pakistani fashion scene.
Saifullah, who grew up watching her mother and grandmother read Hello! as she hopped between London and Karachi, said it took her two years to convince the magazine to publish a local version in Pakistan....
http://www.washingtonpost.com/world/asia_pacific/say-hello-to-pakistans-glamorous-side-as-famous-celebrity-magazine-launches-in-the-country/2012/03/24/gIQAtkbIYS_story.html
Having grown up in one of the oldest cities on the Indian subcontinent, you might not expect English words to come so easily to Gharidah Farooqi. But they do. Especially when describing her experience at a recent Wild hockey game.
(PHOTO: Gharidah Farooqi is second from the left. Also pictured left to right are 5 EYEWITNESS NEWS producers Tim Burns, Molly Andersen, and Amanda Theisen)
When talking about a last-minute Erik Christensen goal that tied the game, or about the Miko Koivu goal that won the game in overtime, Farooqi uses words like "amazing" and "really exciting."
Strong words given what she's seen in her career as a journalist.
Her first field assignment was in 2005, covering an earthquake that killed 79,000 in Pakistan's Kashmir region. More recently, she reported on the killing of Osama bin Laden by U.S. Navy SEALs .
Farooqi is spending time at 5 EYEWITNESS NEWS and KSTP.COM as part of the U.S./Pakistan Professional Partnership Program. Created in 2009, the U.S. State Department describes it as part of a "U.S. strategy to bring peace and stability in the Afghanistan/Pakistan region."
Farooqi is part of the fourth group of Pakistani journalists to visit the United States since the program began, and the second to visit 5 EYEWITNESS NEWS and KSTP.COM. One group of American journalists has also traveled to Pakistan. The goal, says the State Department, is "to develop cross cultural relationships and develop professional skills that will postively impact people's lives and will result in stronger ties between the two nations."
Farooqi hopes Minnesotans will ask her about her country, rather than rely on the images they see on TV.
"Pakistan is so much more than O.B.L. (Osama bin Laden)," said Farooqi.
She's also learning the United States is more than what she's seen on CNN and the Fox News Channel.
"Americans are great people to work with," she said, describing the people she's met during her time here as "friendly" and "professional." After a week here, she found many similarities with the newsrooms where she's worked. But, she did find one difference that really struck a chord with her.
"I see a lot of women working in the newsroom," she said. "We don't have that in my country."
Farooqi said very few women had reported major stories in Pakistan when she was sent to cover the 2005 earthquake. At the time, she was working for Pakistan TV, a state-run organization she says held a virtual monopoly on the news business up until a decade ago.
She says the rise of private television stations, first broadcasting from outside of Pakistan, and now from within, is slowly changing the landscape for women in journalism. She sees it happening at Geo News, where she now works as an anchor and reporter.
But looking at the diversity of the staff in the 5 EYEWITNESS NEWS and KSTP.COM newsroom, led by News Director Lindsay Radford, she sees more room for improvement back home.
"We need to learn this in my country," she said.
Farooqi's work on Geo News is broadcast all over Pakistan. It can also be seen via cable and satellite in the United Arab Emirates, parts of Europe, Canada, and here in the United States.
And, if you wondered why English words come so easily to her, (as I did), credit her early schooling. In her hometown of Multan, she attended a mission school where she was taught by British nuns.
http://kaaltv.com/article/stories/S2565822.shtml?cat=10151
In order to expand media outreach throughout Pakistan, the army is planning to set-up a countrywide radio network parallel to Radio Pakistan and PTV to create what it calls ‘social harmonisation’ and to propagate ‘state vision’ in a ‘vibrant manner.’
After the successful execution of FM radio projects in militancy-hit areas of Swat, Federally Administered Tribal Areas (Fata) and Balochistan, a nationwide network of FM radios with a proposed name ‘Apna Pakistan’ is on the cards.
The network will run under the banner of 96 International Radio Network, with the military pulling the strings from behind the scene. Though most of the employees working with the network are civilians, a serving army officer will be the chief executive officer (CEO).
Taliban militants had set up their own network after having destroyed the state media network in Malakand. When the army moved in, it uprooted the militant network and established FM96 Radio Swat which has now been renamed FM96 Radio Pakhtoonkhwa.
Headed by a serving colonel of Pakistan Army, the network has continued to extend its outreach further and another station with coverage in Waziristan and Fata was later established which is now working as FM96 Pakhtoonzar. Yet another one was established for Balochistan named FM96 Vash Noori.
Equipped with state-of-the-art digital technology, the first of its kind in Pakistan, these radio networks are running ‘infotainment’ programmes – mainly local and Indian music – to counter ‘anti-state’ propaganda, officials said.
When the first army sponsored FM radio was set up in Swat, the responsibility of broadcasting was shared by three state organisations. A studio facility was provided by the Pakistan Broadcasting Corporation (PBC), satellite uplink was made available by Pakistan Television (PTV), installation of transmitting stations with recurring expenditures were borne by the army, whereas the ministry of information and broadcasting remained a linchpin.
Set up on February 24, 2009, the network initially used the studios of PBC/Radio Pakistan and the satellite facilities of PTV, but it now has a separate set-up in Islamabad and goes under the name of ‘Nine Six Media House’ where the latest studio facilities are available. Programmes, mostly of an interactive nature, in different dialects of Pashto and Balochi are being broadcast from the newly established office.
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The PBC refusal to accommodate did not deter sponsors and now a draft agreement is ready to be signed between Shalimar Recording and Broadcasting Company Limited (SRBC), itself a subsidiary of PTV. The 96 International Radio Network aims to register itself as SRBC’s subsidiary.
However, both organisations will continue to be governed by their own rules and regulations.
ISPR, the media wing of the Pakistan Army, when approached for details of the proposed project, declined to comment. However, the CEO of 96 International Radio Network, during a candid interaction with The Express Tribune, said the network is being planned with the concept of ’socio-cultural broadcast’ to bring social harmony to a society that has been radicalised. He said it is yet to be decided if the network will be a subsidiary of the PBC, SRBC or PTV.
http://tribune.com.pk/story/364901/apna-pakistan-military-set-to-expand-media-outreach-across-the-country/
Brazil, Pakistan, and India--three nations with high numbers of unsolved journalist murders--failed an important test last month in fighting the scourge of impunity. Delegates from the three countries took the lead in raising objections to a U.N. plan that would strengthen international efforts to combat deadly, anti-press violence.
Meeting in Paris, delegates of UNESCO's Intergovernmental Council of the International Programme for Development of Communication were expected to endorse the U.N. Inter-Agency Plan of Action for the Safety of Journalists and the Issue of Impunity. But a debate that was scheduled for two hours raged for nearly two days, ending without the 39-state council's endorsement.
The plan, which had been in the works for more than a year, is still proceeding through other U.N. channels, although implementation and funding could face continued difficulties if these nations persist in raising objections. Perhaps more important: Brazil, Pakistan, and India--each ranked among the world's worst on the Committee to Protect Journalists' 2012 Impunity Index--missed an opportunity to send a strong message that they do not condone anti-press violence.
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In a written responses to CPJ queries, a senior Pakistani official said that while his country "welcomes attempts at the international level to find a workable solution," the U.N. plan "has to be tackled in a comprehensive manner with the cooperation of maximum number of member states at appropriate for[ums]." While acknowledging that Pakistani journalists had been killed, the official said it would be "unfair to say outrightly that Pakistan has a high rate of unresolved cases." He questioned whether journalist deaths were work-related, and attributed Pakistan's fatality rate to his country's war on terror.
Pressure within nations may be a key to keeping the plan on track. In Pakistan, CPJ International Press Freedom Awardee Umar Cheema took his government to task, while Brazilian news media put their government on the defensive with extensive coverage of the story. In an interview last week with CPJ, a senior Brazilian official framed his delegation's objections as procedural, and said the country would not stand in the way of the plan's further progress. "We are 95 percent in favor of all the articles here, but some of them we think should follow a different procedure," the official said. "We are very committed to protecting journalists, although we recognize we have many problems we need to be addressed."
Despite some dissenting nations' calls for "transparency" in UNESCO's information sources, the statistics themselves are clear. More than 560 journalists have been murdered with impunity worldwide over the past two decades, CPJ research shows. Already this year, eight journalists have been murdered across the globe. Pakistan, Brazil and India all have among the highest rates of unsolved journalist murders per capita in the world, CPJ's Impunity Index shows.
http://www.huffingtonpost.com/committee-to-protect-journalists/in-journalist-murders-bra_b_1429797.html
In the context of defense and security cooperation, Britain could offer Pakistan assistance in reversing impunity in the killings of journalists. These murders have been attributed to government officials, criminal gangs, wealthy business owners, and militant groups. Assistance to local police investigators working on these unsolved cases--coupled with a commitment to increase the forensic capabilities of local and national police--would go far in protecting journalists. Increased law enforcement capacity is also in the interest of the broader public.
As for those journalists covering dangerous assignments, Britain could offer two forms of assistance that would have immediate impact:
Getting helmets, body armor, and other protective gear into the hands of at-risk journalists would be an immediate and cost-effective way of protecting lives. In the past, there have been problems getting this gear through Pakistani customs, an issue that could be resolved by the talks in London.
By helping bear the cost of security training to individual journalists--and preparing Pakistani trainers to pass on that knowledge to the larger press corps--British aid could go far in saving lives. Journalist organizations and media companies have taken steps to improve training, but more assistance is needed.
And here is one other proposal: In cooperation with international aid donors and partnering with a Pakistani academic institution of appropriate stature, Britain could help launch a graduate school of journalism in Pakistan. Many newsroom managers say they are hiring journalism students who are eager but not fully prepared. The problem is partly caused by the explosion of demand; Pakistani media has been going through a protracted period of growth for quite a while. But many of Pakistan's media and communications schools don't seem to have the budgets or the programs, in English, Urdu, or Pashto, to meet the industry's demand for newsroom-ready reporters. And if that graduate school of journalism should also host a journalists' safety training program, who would find fault with that?
http://www.huffingtonpost.com/committee-to-protect-journalists/uk-should-help-pakistan-t_b_1501244.html
The Express-Freely Tribune (EFT)? The new kid on the block making waves, printing everyone from that obnoxious ISPR-ISI-CIA-RAW-Mossad-DPC agent EH to the respectable, politically correct libs, Pak-style. They are a free for all maila, the EFT-wallahs, even getting the injuns to comment freely. But most of all they are the Twitteratis’ heartthrobs, trending there constantly. Just the kinda paper for the impending blogger-to-become-op-ed-disaster.
Next step, crucial for product positioning, is to select the right topics, issues that get 400 tweets and 2k likes on Facebook and establish you as the best thing that has happened this side of the Gospels. Here’s a guide.
Write about the Deep State. What? You don’t know what Deep State is? What a loser. Deep State is a state within a state. It lies deep, buried under layers of deception. Only a few of the insightful can see it and are privy to its shenanigans. But do not despair. You don’t have to know what it is. The EFT readers get it when they see the phrase Deep State. Just use your conclusion about Deep State as your unstated premise and screw the rest. The phrase has its own 100-tweets-and-500-FB-Likes rating even if you don’t say much else. Simply put, in Pakistan, if you haven’t had a good crap for days, blame it on the Deep State. No, it’s not the Orwellian Big Brother. It’s very Pakistani and there’s nothing literary about it.
Next, but most important and allied with the Deep-State positioning, is your approach to the Pakistan-damned-need-to-be-defenestrated-army. This is an army, just in case you didn’t know this, which Voltaire predicted about. You don’t have to know who the sucker was and when and where he lived. Just remember the name for devil’s sake. You also don’t need to know his contributions to history, philosophy, prose, poetry etcetera (the Twitterati are not interested). You just need to know what he said about an army with a state rather than the other way round. No, he didn’t say it for Prussia. He said it about the Pakistani military. Now stick to this 101 if you don’t want to spoil your chances with the EFT readership.
tribune.com.pk/story/385779/make-it-big-on-express-freely-tribune/
A plethora of delusional televangelists can be found across Pakistan’s media landscape. A cursory flick through the nation’s channels during the holy month of Ramadan reveals all manner of self-styled religious scholars giving the feeble minded advice on issues ranging from preferential trouser length to whether it’s alright to work alongside women. Foremost amongst these for quite some years now has remained mini-fatwa specialist, Dr Aamir Liaquat Hussain.
In Pakistan last summer, an aunty of mine would practically perform wudhu, ablutions, and don a headscarf prior to tuning in to his show – Alim Online – every night, where Dr Sahib could be found adorned in sparkly sherwanis, imparting knowledge to the masses. It wouldn’t take long for the eminent scholar to be wailing, shaking, with hands pointed towards the heavens, making supplications for the population. Millions nationwide, transfixed by his seeming piety would wipe tears from their eyes in unison. Laughing at the spectacle, I was regularly tutted at for failing to show respect – for close to God this man assuredly was. ---
In 2006, Pakistan’s Higher Education Commission declared his degree, master’s, and doctorate unrecognised. It materialised that his certificates were purchased from a degree-mill in Spain. Not a big problem, you might suggest, considering the Chief Minister of Baluchistan and close ally of the President once remarked, ‘A degree is a degree, whether real or fake’. Indeed the incumbent president Asif Ali Zardari isn’t in possession of one either, after being caught with his pants down on the issue several times – his naming of an imaginary London college was a particular highlight.
Returning to our esteemed scholar, the more sensible among us saw right through his facade from day one. On billboards everywhere could be found his airbrushed face, often starward gazing; the sight would make you want to hurl something at him. Or simply hurl.
Formerly part of the Mutahida Qaumi Movement (MQM), and once enjoying the position of Religious Affairs Minister in the cabinet of Shaukat Aziz, he was booted in 2010 out of his party for fanning religious hatred. Intolerance and fantastical conspiracy theories happen to be some of Liaquat’s specialties, aided by nifty oration, pretentious Urdu, and a melodious voice. Famously, in late 2008, he and two guests on his popular show declared members of the smaller Ahmadi sect of Islam, Wajib-ul-Qatl, deserving of death. Within two days of its airing, two prominent Ahmadi community leaders were shot dead and many more were forced to flee their homes. When later grilled about the incident, Liaquat point blank refused to accept any responsibility. Is it any wonder minority groups are doing all they can today to flee the country?
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With Pakistanis nationwide continuing to lap up his sermons and melodrama, it wasn’t until a video leak on 14 August 2010 that many thought his career might finally be over. The nine-minute video gave viewers an insight into his holiness’ off-air antics during commercial breaks. Sitting comfortably in his studio with his trademark hair, a side partition with enough tarka, oil, for you to fry Ramadan samosas in, Dr Sahib receives a phone call from a desperate sounding woman asking about the permissibility of committing suicide. Such is his concern for this woman that seconds into a commercial break he bursts out laughing. Next, he expresses his appreciation for a certain ‘marvelous’ Bollywood rape scene, asking two bemused guests repeatedly whether or not they’d seen the film Ghalib. Effing and blinding throughout, he also sporadically breaks in to Bollywood number..
http://www.the-platform.org.uk/2012/08/15/pakistan%E2%80%99s-undying-love-for-televangelists/
PESHAWAR: Slowly, Ziarat Bibi recalled the last words she spoke to her son, her pain seeming to fill the dimly lit radio studio.
“He was preparing for his exam. I told him to pick up his books,” she said, as transmitters beamed her grief to listeners across northwest Pakistan. A Taliban bomb killed her son before he took his exam. She has not been able to touch his books since. Bibi is one of many bereaved mothers sharing their stories on a Pashto-language radio show aimed at undercutting support for Taliban in their heartlands along the rugged frontier between Pakistan and Afghanistan. Pakistan’s weak civilian government, a US ally often derided as inept and corrupt, is struggling to defeat the insurgency and largely failing to win hearts and minds.
State-run radio spent years issuing dry updates on the prime minister’s schedule while Taliban broadcast hit lists and fiery recruitment calls from dozens of FM stations, some hidden in the back of a donkey cart. Alarmed at the success of hardline propaganda, veteran Pakistani journalist Imtiaz Gul decided to try something different – a mix of reports and live debates designed to get people thinking critically about militancy.
One of his shows is called The Dawn and the other The Voice of Peace. They are an hour long and run back to back. New transmitters funded by the United States and Japan are about to start beaming them out across the mountains. Recent topics have covered how to respond if al Qaeda members show up on your doorstep, whether polio vaccination campaigns are run by the CIA and if suicide bombs killing Muslims are justified.
Pashtun tribal elders, mullahs, activists, and officials hold debates and listeners are invited to call in. A recent show on whether religious leaders were doing enough to promote peace got more than 80 calls. It wasn’t always like that. When Gul first started the shows in 2009, people were too scared to talk.
The army had just pushed back Taliban leader Fazlullah, nicknamed Mullah Radio for his broadcasts, from the Swat Valley, after he had advanced to within 100km of the capital. Fazlullah used his FM radio to issue calls for holy war, to denounce polio vaccination as a Western plot and to threaten those who dared stand up to him. “Everyone would want to listen to the militants’ broadcasts to make sure his or her name was not on the hit list,” the United Nations noted in a report. But Gul thought the radio could provide a unique opportunity for people living in the shadow of daily violence to tackle subjects ordinarily taboo. He started off providing information about flood relief and gradually expanded the shows to include stories like Bibi’s.
Gul wants more than sympathy. He wants his Pashtun listeners to start thinking critically about their beliefs and traditions after years of being bombarded with pro-Taliban propaganda. “The wave of terrorism forced people into silence,” said Gul. “In this society you are not encouraged to ask questions.” When he recently ran a programme about the ancient Pashtun tradition of giving refuge, the studio’s ancient, beige telephone lit up...
http://www.dailytimes.com.pk/default.asp?page=2012\09\25\story_25-9-2012_pg7_19
Samsung, a global leader in consumer electronics, is aiming to secure a larger share of the Pakistani market by the end of this year. Its action plan includes advertising heavily on all platforms available, with a special focus on brand shops, providing brand awareness, and introducing a range of products under one roof.
“In the televisions market, Samsung in Pakistan currently enjoys a 38% share, which we are aiming to increase up to 50% by the end of 2013,” Amir Shahzad, Samsung Pakistan’s Retail and Channel Management head (Consumer Electronics) recently told The Express Tribune.
Though Samsung offers a wide range of products, including smartphones, personal computers, printers, cameras, home appliances, medical devices, semiconductors and LED solutions, the company’s Pakistani management is focusing specifically on the television segment by introducing the latest plasma TVs, LED TVs, home theatres and other home appliances.
The management says the company is benefitting from the rise of the Pakistani middle class. The global economic downturn – which forced many other electronic brands like Sony, Sharp and JVC to minimise operations in Pakistan – is another factor that has provided Samsung the opportunity to step in and capture the large domestic market.
Samsung operates through 550 dealerships in Pakistan, spread over the length and breadth of the country, through which a complete range of products is available to consumers. More recently, the rising trend of multinational retail outlets in large cities has forced the management to introduce brand shops in the country which showcase the latest Samsung products. The 30 “strategically-located” brand shops offer genuine Samsung warranties for 3D Smart TVs, LED and LCD TVs, monitors, plasma display panels, IT products, cameras and home appliances.
“Our latest appliances are relatively higher-end, but we are also targeting the rising middle class. These retail outlets are providing us a wonderful platform to promote our brand,” Shahzad said.
The staff in each shop guides consumers in buying the right products according to their demands and budgets, Shahzad explained. “Such shops also provide technical assistance and after-sales guarantee and maintenance facilities to the customer,” he added.
“The Samsung Brand Shop is a revolutionary business model for the Samsung retail brand, from where all retailers can learn and emulate building a consistent branding approach,” Shahzad claimed.
However, like other multinationals, Samsung is reluctant to invest directly in Pakistan. At this stage, it is not even considering starting a proper assembling or manufacturing plant for its products in the country. It does assemble a handful of its products in country, but that is a tiny operation compared to its global operations, and Shahzad says the sole purpose of this business is to circumvent import duties and enable Samsung to compete in the local market at better rates.
That leaves Samsung’s sole focus on heavy advertisement in order to register itself in the minds of the masses. “We want every Pakistani to use Samsung products, for which we are using every possible advertising channel, whether electronic and print media, road shows, brand shops, social media, promotion schemes, online advertisements,” Shahzad said.
“We believe that advertising heavily is a strategy which will help us achieve our targets and make Samsung the country leader in all the different products offered by the company,” he added.
http://tribune.com.pk/story/514943/samsung-looks-to-capture-pakistan-through-heavy-advertisement/
ISLAMABAD: The Pakistan Science Club (PSC) has launched beta version of Pakistan’s first science, technology, innovation and educational television, Techtv.pk, which will be fully functional by August 14.
Pakistan PSC President Abdul Rauf told APP that with the launch of this channel, people would be able to access significant amounts of information with reference to any topic in a short time through different programmes.
He said today television has become an important part of people’s life as a source of information, entertainment, a great tool for learning and education, and communications.
Many different programme genres have been used to address diverse audiences for a variety of formal and non-formal learning purposes with scientifically measured results, he said.
Abdul Rauf said the channel would air educational programmes in all subjects, including physics, chemistry, mathematics, biology and zoology, offering an excellent opportunity for young people to learn.
“In remote villages, it will help spread education to willing students through distance learning. Educational television will educate masses on hygiene, literacy, childcare and farming methods or on any topic related to day to day happenings,” he said.
PSC President said Techtv.pk would cover all events from Pakistan related to science and technology and educational activities.
It will also offer free online courses of web application development, DIY (do it yourself) projects, project management and other science and technology topics.
He said Techtv.pk also has an entertainment category with science fiction movies, cartoons and science entertainment programmes.
The channel will cover science and technology educational activities in addition to popularising the subjects through disseminating the relevant information and latest progress to students and common people.
Rauf said this television channel can prove to be very useful, easy to access at anytime from anywhere and users can access a significant amount of information with reference to any topic in a short time regardless of geographic barriers, allowing them to consult different points of view as well as hands-on experience through different DIY (do it yourself) projects.
The channel will use interactive and innovative programmes for this purpose that cover topics of science, chemistry, physics, education, technology, DIY projects, e-learning, documentaries, news, interviews, events, experiments and entertainment.
“The main objective of this web TV is to promote scientific culture and the youth’s interest in science, technology and innovations. The channel would also popularise science for laymen and students, seeking to cultivate the spirit of scientific inquiry and the love of learning in its audience,” said Abdul Rauf.
http://www.dailytimes.com.pk/default.asp?page=2013%5C08%5C07%5Cstory_7-8-2013_pg11_4
http://blogs.aljazeera.com/blog/asia/pakistans-first-big-budget-action-film
The creeping Talibanisation of Pakistan is a phrase that has no meaning here. Against all odds, Pakistan's fashion and celebrity industry continues to flourish.
After the launch of the international publication Hello! Magazine several years ago, it is now OK! Magazine's turn to 'expose' itself to Pakistanis.
The launch took place at the Mohatta Palace. With a fully-stocked buffet of pastries, wasabi sandwiches, smoked salmon, crostinis and chocolate mousse, the early birds at the event got to sample the "tomato tapanede"... And other fancy-sounding unpronounceable food.
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OK! Magazine currently has over 50 million readers worldwide. Speaking to Dawn.com, on bringing it to Pakistan, Aamna Haider Isani -- also one of Pakistan's top fashion journalists -- said "It's been a labour of love. And it took several months to put it together. People thought, 'what's the big deal? Just put it together!' But, no...every single page had to be sent to London for approval. They were very particular about the tiniest of things which is great."
"Their philosophy is simple: it has to be about celebrities, it has to be positive, the tone has to be upbeat. We intend to redefine celebrities in Pakistan. More than just people who look nice and dress nice. We want to promote 'real' heroes. People who have achieved something in life."
http://www.dawn.com/news/1094860/ok-magazine-launches-in-pakistan
Media mogul Mir Shakil-ur-Rahman has played an outsized role in shaping Pakistan's politics in recent years. Now, his empire is struggling for survival after colliding with the country's most powerful institution: the military establishment.
The clash was sparked by the shooting last month of Hamid Mir, the star journalist of Mr. Rahman's Geo TV channel. Geo reporters alleged on broadcasts that the military's main spy agency was behind the attack. The military angrily denied the claim, and is now pushing to shut the network.
On Tuesday, Pakistan's media regulator will begin hearings on whether to close the channel.
The controversy is reversing fragile gains made by increasingly assertive Pakistani media over the past decade, analysts and media professionals say.
"Media has become a power center in Pakistan," said Absar Alam, an anchor at Aaj News, a competing news channel. "That has triggered alarm among traditional power players who think that they should have the exclusive right to shape opinion."
Central to the drama is Dubai-based Mr. Rahman, who owns Pakistan's biggest-selling newspaper, the Urdu-language Jang, in addition to Geo, the leading TV news channel.
According to employees, Mr. Rahman is intimately involved with editorial decisions at both outlets, which have pushed for the prosecution of former military ruler Pervez Musharraf, campaigned for peace with archenemy India, and highlighted the abduction of suspected militants by security forces. Geo was also instrumental in bringing to an end Mr. Musharraf's regime in 2008 with heavy coverage of an opposition movement led by lawyers that made a hero out of Supreme Court Chief Justice Iftikhar Chaudhry.
The political sway of his media empire has alarmed some Pakistanis, including rival media organizations, the military and some politicians.
"If one person has the power to set the political agenda, that is frightening," said Moeed Pirzada,an anchor at the competing Express News, which has echoed military criticism of Geo. "He is running a monopoly."
The boldness of Mr. Rahman's media group mirrors the larger struggle between civilian and military forces for power as a country ruled by the army for half its history tries to develop democratically. Mr. Rahman's publications were critical of the previous civilian government of Pakistan Peoples Party, which barred its members from appearing on Geo for more than a year in protest. They offered friendlier coverage of Prime Minister Nawaz Sharif, elected a year ago. Mr. Sharif, in turn, is widely seen as supporting Mr. Rahman in his confrontation with the military. Mr. Sharif visited Mr. Mir after the assassination attempt but denied he was taking sides. The government established a judicial commission to investigate the shooting and denied any conflict of interests.
"Geo was somewhat softer on this government," said Hasan Askari Rizvi, a security analyst. "There is a feeling in military circles that after the shooting, Geo reacted this way because they had some kind of government support."
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Some Pakistani media industry leaders say that Mr. Rahman may have miscalculated with his decision to run the accusations against the ISI in such a stark way. This overreach, they say, is allowing the military to respond by taming all coverage of its activities and to divide civilian forces.
"The space for the military establishment was shrinking," said an executive at another television channel. "He has given the game back to the military."
http://online.wsj.com/news/article_email/SB10001424052702303417104579543910736702046-lMyQjAxMTA0MDAwNjEwNDYyWj
"Television is by far the most important platform for news and information.
"We see that even when power is in short supply, people still find a way to watch," William Bell, director of audience insights at the US Broadcasting Board of Governors (BBG) said.
BBG released media research data found that 76.2 per cent of adult population watches TV while mobile phones were also becoming more common, signalling a possible shift in the way Pakistanis engage with media.
But there is a significant gap in information access between those with access to cable (45 per cent) and satellite (14 per cent), who have a much broader level of access, compared to those with only terrestrial (21 per cent) or no TV, Bell added.
The data found that Pakistani adults relied less on new media, and mobiles are not yet widely used for Internet access.
Although the majority of Pakistani adults (56 per cent) report having a mobile phone, the phones are commonly used primarily for sending messages or making calls, the report said.
"Mobile has a lot of room to grow, as 3G is just now taking off in Pakistan," said Bell.
Pakistani adults who did consume media on less popular platforms such as radio and Internet tended to do so on their mobile devices.
Mobile is the main medium of listening to the radio (62 per cent of radio listeners).
http://www.firstpost.com/world/tv-most-important-platform-for-news-info-in-pakistan-1761865.html
The data found that Pakistani adults relied less on new media, and mobiles are not yet widely used for Internet access. Although the majority of Pakistani adults (56%%) report having a mobile phone, the phones are commonly used primarily for basic SMS or calling functions.
“Mobile has a lot of room to grow, as 3G is just now taking off in Pakistan,” said Bell. Pakistani adults who did consume media on less popular platforms such as radio and Internet tended to do so on their mobile devices. Mobile is the main means of going online in Pakistan (72% of Internet users) and the main method of listening to the radio (62% of radio listeners).
Both the media survey and the Gallup World Poll show strong regional differences in media consumption and attitudes.
Presenters discussing Pakistan media use. L-R: William Bell, Director of Audience Insights, International Broadcasting Bureau; Rajesh Srinivasan, Regional Research Director - Asia and Middle East, Gallup; Bruce Sherman, Director, Office of Strategy and Development, BBG; Chris Stewart, Partner, Gallup.
Presenters discussing Pakistan media use. L-R: William Bell, Director of Audience Insights, International Broadcasting Bureau; Rajesh Srinivasan, Regional Research Director – Asia and Middle East, Gallup; Bruce Sherman, Director, Office of Strategy and Development, BBG; Chris Stewart, Partner, Gallup.
“Increasing confidence in the national government is the single most striking observation since we started measuring this on the World Poll, and there are regional variations that might be due to exposure to state media,” said Rajesh Srinivasan, regional research director for Asia and Middle East at Gallup. “For example KPK has the lowest confidence in National government and they seem to rely more on State media for news and information.”
The BBG broadcasts to Pakistan with a blend of radio, television, and new media via Voice of America’s Urdu Service, VOA’s Radio Deewa, and Radio Free Europe/Radio Liberty’s Radio Mashaal.
A research brief and presentation with further information about this data can be found here, and a video of the briefing will be added in the coming days. More information about the BBG’s media research series is available here.
http://www.bbg.gov/blog/2014/10/16/pakistan-remains-tv-market-with-room-for-growth-for-mobile/
Haroon’s 10-year career has been full of firsts: he created Blackfish, Pakistan’s first improv comedy troupe; he headed the first English-language political and social satire show on national television; and his Saad Haroon: Very Live! tour made him the first Pakistani comedian to perform standup routines in English across Pakistan. Ahead of his show in Dubai, Haroon tells us why, now more than ever, social and political satire in his country has become necessary and relevant.
How did you get into comedy?
I started around 2001, at the time the 9/11 attacks occurred. It was a depressing time for Pakistan – all the war and terror. We were going through a tough time. I wanted to do something that would keep people happy on a daily basis. I was working with my father back then and started to do comedy on the side. It was like I was leading two separate lives. At the time, I thought I’d be a good desi boy and sooner or later give up comedy. But I quit my job instead. I’ll be sharing a chunk of those stories from that journey on my show.
How is political and social satire received in Pakistan?
Pakistan has definitely gone through some hard times recently. As far as politics goes, people will talk about anything. It’s like we are honest to a fault – we call a spade a spade. Generally, when you are part of a society, you tend to gloss over things, but I’m proud that in Pakistan no one glosses over anything. We are still a young country, we’ll see how this honesty ends in the national character and scheme of things.
But is any topic off limits on stage?
There are definitely social taboos. You can say things about politics and you may or may not get into trouble depending on what city you are in and its affiliations. So it does get tricky. Of course, Pakistan is a very religious country, so people don’t appreciate humour about religion. You’ve got to respect sensitivities – performing in the UAE is the same way. My approach is to talk about things in a certain manner and make people laugh.
Offstage, what’s a typical day in your life like?
Very boring. Out of bed at 8am and then it’s just answering emails, writing and correspondence. I don’t have a manager, so I have to handle everything, right from writing, producing, directing, acting and getting through the show. It’s a full-time job.
When you won the title of the second-funniest person in the world you said that even if you had come last you would not have been disappointed. What would have been the consolation?
Just getting nominated would have been the consolation – at least someone is confident of my ability. And in a competition such as this, you meet all kinds of comedians, each with a different style. Just the whole experience was worth it. There is no good reason why I do comedy. It’s a very chaotic and neurotic profession that I’m addicted to.
If you were to run into an alien on Earth, what joke would you tell?
Gosh, I’d just say run and don’t look back. That’s my sad interpretation of what’s going on. I’d ask them what they were doing here and tell them to run for their life.
http://www.thenational.ae/arts-lifestyle/on-stage/catch-pakistans-pioneering-comic-saad-haroon-voted-second-funniest-man-in-the-world-in-dubai
Digital Radio Mondiale has announced that public broadcaster Pakistan Broadcasting Corp. is the latest member of the DRM Consortium.
PBC programs consist of music, features and plays meant to entertain listeners while also educating its overseas audiences about Pakistani culture, government and the world. The PBC broadcasts in 23-different state-recognized languages 24-hours a day.
“The Pakistan Broadcasting Corp. is interested in introducing the latest digital technologies for the benefit of the Pakistani listeners,” said Syed Imran, director general of PBC. “As such we are happy to join the DRM Consortium as we are embarking on the modernization and digitization of our infrastructures.”
DRM Chairman Ruxandra Obreja, welcomes PBC to the DRM Consortium and sees this “as a serious commitment of PBC to the latest radio technologies like the DRM standard and a chance for the DRM Consortium to strengthen its position in Asia and to learn more from an important market like Pakistan.”
- See more at: http://www.radioworld.com/article/pakistan-broadcasting-corp-joins-drm-consortium/276804#sthash.22pUBuAm.dpuf
http://www.nytimes.com/2016/10/19/world/asia/pakistan-bol-tv-axact.html?_r=0
ISLAMABAD, Pakistan — A high-profile Pakistani news network, Bol TV, made its inaugural broadcast on Tuesday, more than a year after its planned debut was derailed when its parent company was embroiled in a scandal involving fake online degrees.
Bol TV Network’s parent company, the software company Axact, was caught up in criminal investigations after The New York Times unearthed employee accounts and documents showing that the company was making tens of millions of dollars a year by selling fake degrees and diplomas online and defrauding customers who were seeking education. Axact’s offices were shuttered, and the company’s chief executive and other officials were jailed during the investigation.
This month, the chief executive, Shoaib Ahmed Shaikh, was released on bail after he and more than a dozen others were indicted on charges of selling fake degrees and other counts. Separately, in August, Mr. Shaikh was indicted in a different case related to money laundering.
Despite his legal woes, Mr. Shaikh vowed to proceed with plans for Bol to make its debut, and he has said he intends to start a related newspaper early next year.
Meanwhile, prosecutors in the Axact case have quit as the legal proceedings have dragged on, hinting that they were coming under threat. The house of the former lead prosecutor, Zahid Jamil, was struck by a grenade in September, months after he had left the case but was in talks over whether to take it up again, according to Pakistani media reports. And a top investigator for the Federal Investigation Agency complained of intimidation and harassment related to the case, according to another media report.
After a lull of 17 months, the once-deserted headquarters of Bol TV Network, in Korangi, a suburb of the port city of Karachi, is now abuzz with activity.
In the months before the Axact scandal left hundreds of Bol’s employees out of work, the network made headlines by wooing away top broadcasters and executives from rivals and offering pay far above the usual industry rates. The network’s management said that Bol would revolutionize the Pakistani local news media industry and offer an aggressively patriotic point of view.
On Tuesday, Ali, a media worker associated with Bol TV who asked to be identified by only his first name, said that workers had started coming back over the past month and a half, and were again being paid.
Members of the journalists’ trade union in Karachi have maintained that the initial closing of Bol TV was a major setback for media workers in Pakistan. For months, street demonstrations were organized to protest the plight of Bol workers.
Shoaib Ahmed, who led a campaign against broadcasting limits on Bol TV in the city, said, “From journalists to cameramen, and technical and managerial staff, the announcement of Bol’s shutdown was a thunder strike.”
After the Supreme Court of Pakistan decided in favour of the Pakistan Electronic Media Regulatory Authority (PEMRA), the first ever bidding of the Pakistani DTH was held in the federal capital on Wednesday.
Absar Alam had held a press conference the previous day and termed DTH as a game-changer for Pakistan. The PEMRA chief had stated that this digital technology was the need of the hour since other countries in the region were making use of it except for Pakistan.
Absar had promised that PEMRA would take care of cable operators. He cited the example of Europe and the United States, where DTH was functional and so was cable TV.
"In developed countries like the United States and Germany, where the DTH systems had been launched over 20 years ago, penetration of the DTH service is 30 per cent while 70 percent viewers still depend on the cable system, which shows that both systems can coexist," he had said on Tuesday.
He also spoke out against those who were illegally transmitting Indian DTH service, stating that the mafia responsible for it should also go to the courts against illegal Indian DTH service transmission.
https://www.voanews.com/a/fear-of-militants-and-state-actors-hampers-press-freedom-in-pakistan/3828031.html
A press freedom index released by Reporters Without Borders this week has called Pakistani media among the freest in Asia. Yet, the same index has listed the country as number 139 out of 180 countries for press freedom, far behind its war torn neighbor Afghanistan, which is at number 120.
The reason, many Pakistani journalists explain, is that they have the freedom to report some issues, but others are considered red lines.
Pakistan always had private print media, albeit with various levels of censorship during military dictatorships and the intermittent periods of elected governments.
But the advent of private electronic media in early 2000s, ironically during the tenure of a military dictator General Pervez Musharraf, changed the landscape. Dozens of live 24/7 news channels started competing with each other for breaking stories and getting scoops.
The country has witnessed a boost in transparency and accountability, especially in the field of governance. Officials often find themselves fielding tough questions from the media. Talk show hosts interrogate politicians on live TV every night.
But the same journalists steer clear of issues that might offend either militant Islamists or the country’s powerful military.
Threats and violence
“Pakistani media faces both threats, state actors and non-state actors, and they are equally ruthless,” said Rana Jawwad, the news editor for Geo news, a popular TV channel.
Journalists in Pakistan have been attacked and murdered with impunity, according to the New York based Committee to Protect Journalists. The government has often promised investigations into violence against journalists, but few culprits have been brought to court, let alone convicted.
Government representatives were unavailable for comment for this report, despite repeated requests.
Journalists living in the tribal areas in the country’s north, for example, face threats from the militants and the security forces fighting them. Many have fled the area or given up their profession. Similarly, journalists anywhere in the country are afraid to discuss issues that might offend the Islamists, like the persecution of certain minority groups or the controversial blasphemy laws.
Reporting on a separatist insurgency in the restive Balochistan province is considered particularly sensitive. Human rights groups have published numerous reports accusing the country’s intelligence agencies of kidnapping, torturing, and killing Baloch nationalists. But the issue is almost non-existent in the otherwise vibrant media discourse. Foreign journalists are not allowed to travel to Balochistan without prior permission.
The only sphere considered safe enough to raise such a sensitive issue was social media, but that impression was shattered when several bloggers who wrote progressive posts disappeared.
“That was a shock for all of us, and the way it had happened because of political expression, that was also very shocking. So the results were fear all around,” said Shahzad Ahmed, country director for Bytes for All, Pakistan, a digital rights advocacy group.
They eventually re-appeared after sustained protests, but most refused to name their captures.
One of them, Waqas Goraya, shared his experiences at the U.N. Human Rights Council in Geneva.
He believed he was detained because he ran a satirical Facebook page that was critical of the military’s role in politics and in Balochistan.
In an interview with the BBC, he said he was detained by a “government institution” linked to the military and was tortured “for pleasure.”
Copyright infringement and mercurial regulation prove hurdles to lucrative market
https://www.ft.com/content/005a968c-4207-11e7-9d56-25f963e998b2
Dharam Pal Singh Bisht stoops to pick up a fresh stack of hot paper from the out tray of his photocopy machine and hands it to a student, who gives him Rs50 — less than $1 — for 100 pages of material.
With this transaction and hundreds like it every day, Mr Bisht has single-handedly defeated three international publishers, slashed costs for students at Delhi University, and threatened an entire industry.
Mr Bisht runs Delhi University’s photocopy shop, a crowded room crammed with photocopiers and computers where students queue to get their entire course material copied for a fraction of what it would cost to buy the books.
Following the decision in March of three international publishing companies — Oxford University Press, Cambridge University Press and Taylor & Francis — to drop their legal case against Mr Bisht, his business is functioning with impunity.
The trio claimed his photocopying business undermined their intellectual property, but the Delhi high court ruled that it was not in students’ interests to shut him down. The companies appealed but later dropped the case, citing “longer-term interests”. Executives say they had given up hope of winning, but believed they could still make money in the country long term.
India is potentially very lucrative for English-language academic publishers. These include privately owned companies such as McGraw Hill Education of the US and Macmillan Education, which is owned by the German company Springer Nature, as well as publicly listed ones such as Informa — through its Taylor & Francis division — and Pearson.
The country is the sixth-biggest publishing market in the world, and the second-largest English-language market behind the US.
India has 25m students in 3m schools and, as of 2012-13, 700 universities and 35,000 affiliated colleges. That market is growing quickly, with the population increasing at 1.2 per cent per year and economic output by about 7 per cent annually.
Though the companies do not declare how much they make in India, figures from Nielsen, the research group show, that overall revenues in the academic publishing sector have rocketed.
In 2013-14, about $2.9bn worth of academic books for schoolchildren were sold in India, and $860m worth of higher education books. By 2015-16, these figures had risen to $4.1bn and $1.2bn, respectively.
“Every publisher wants to come to India; there is a huge opportunity here,” says Vikrant Mathur, director at Nielsen.
But while the opportunities are significant, so are the hurdles — none more so than the perception of weak intellectual property protection.
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“Access to knowledge will be reduced if this ceases to happen, which we believe is detrimental to the interests of India’s knowledge economy.”
Suprahmanian Seshadri, managing partner at the publishing consultancy Overleaf and a former executive at Oxford University Press, says: “For the publishers, this is already a low-margin market, and it is going to become increasingly difficult for them to make money.”
According to Mr Seshadri, international publishers can expect to make 45 to 50 per cent gross profit margins in India, which translates into 10 per cent earnings before interest, tax, depreciation and amortisation. That compares with gross margins of 65 to 75 per cent and ebitda of 15 to 20 per cent in more developed markets such as the UK.
Copyright infringement is not the only hurdle in India. Academic publishers saw their market abruptly shrink by about 18,000 schools in February when the government decided all schools affiliated to the Central Board of Secondary Education should use only state-published textbooks.
Meanwhile, ministers have also decided to impose a 12 per cent tax on paper as part of the new national goods and services tax due to come into force on July 1.