Pakistan's Geo TV Rapidly Losing Viewers and Advertisers
BBC. In addition to Geo News channel, major cable operators across the country have blocked transmission of all other channels of the group, including Geo Super, Geo Tez, Geo Kahani and Geo Entertainment.
Among the biggest advertisers, the mobile phone companies accounting for 20% of media spend on Geo group, have pulled their marketing campaigns from Geo Network, including Geo News, Geo Kahani, Geo Super and Geo Entertainment, according to ProPakistan.pk website which covers telecommunications news.
|Pakistan's Top 20 TV Cable-Satellite Channels. Source: Gallup Pakistan|
|Overall TV Ratings 2010. Source: Audiencescapes.org|
Jang Media Group which owns Geo TV channels has been the biggest beneficiary of the 2002 media deregulation ordered by former President Pervez Musharraf. The Jang group is also credited with bringing down the Musharraf government with its heavy coverage of the lawyers movement to restore the former Chief Justice Iftikhar Mohammad Chaudhry. Mr. Munir Malik, one of Mr. Chaudhry's key allies, said in an interview recently that the lawyers movement could not have succeeded without the backing of Geo TV and other media outlets and civil society which grew up during Musharraf years. Jang Group has been facing rising criticism for what the critics call "sensationalism" and "irresponsible" journalism.
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