Pakistan's Geo TV Rapidly Losing Viewers and Advertisers

Geo TV has lost 80% of its viewers and billions of rupees in advertising revenue since it accused Pakistan's ISI of attempting to assassinate its anchor Hamid Mir last April, according to credible reports in the mainstream media.

Pakistan's once most-watched cable-satellite television channel Geo, with the country's largest newsgathering network, has lost more than 80% of its viewers in less than a month, according to the BBC. In addition to Geo News channel, major cable operators across the country have blocked transmission of all other channels of the group, including Geo Super, Geo Tez, Geo Kahani and Geo Entertainment.

Among the biggest advertisers, the mobile phone companies accounting for 20% of media spend on Geo group, have pulled their marketing campaigns from Geo Network, including Geo News, Geo Kahani, Geo Super and Geo Entertainment, according to website which covers telecommunications news.

Pakistan's Top 20 TV Cable-Satellite Channels. Source: Gallup Pakistan
Geo News ranks number 2 and Geo Entertainment ranks 6th among cable-satellite channels in terms of viewers in Pakistan, according to Gallup Pakistan TV ratings data for 2013. Gallup report shows that India's Star Plus tops the list with an average daily viewership of around 12 million Cable and Satellite Viewers during the time period Jan-June (2013). It's followed by PTV Home and Geo News with approximately 8 million average daily Cable and Satellite Viewers.

Overall TV Ratings 2010. Source: 
Terrestrial channels operated by PTV and ATV continue to dominate the overall television viewing in the country.  2010 data from shows PTV Home garnering the highest market share at 46% of all viewers.

Jang Media Group which owns Geo TV channels has been the biggest beneficiary of the 2002 media deregulation ordered by former President Pervez Musharraf. The Jang group is also credited with bringing down the Musharraf government with its heavy coverage of the lawyers movement to restore the former Chief Justice Iftikhar Mohammad Chaudhry. Mr. Munir Malik, one of Mr. Chaudhry's key allies, said in an interview recently that the lawyers movement could not have succeeded without the backing of Geo TV and other media outlets and civil society which grew up during Musharraf years. Jang Group has been facing rising criticism for what the critics call "sensationalism" and "irresponsible" journalism.

Related Links:

Haq's Musings

Prof Noam Chomsky on Indian Media

Pakistan's Media and Telecom Revolution

Hamid Mir's Ties to Terrorists and Spies

Upwardly Mobile Pakistan

Geo TV Under Fire

Muslim Santa Claus Commercializes Ramadan

Wikileaks on Jang Group

Arsalan Iftikhar's Corruption Scandal

Chaudhry is No Angel


Riaz Haq said…
John Swinton - Yes, He Said It, But...

John Swinton: Yes, he said it, but...

One night, probably in 1880, John Swinton, then the preeminent New York journalist, was the guest of honour at a banquet given him by the leaders of his craft. Someone who knew neither the press nor Swinton offered a toast to the independent press. Swinton outraged his colleagues by replying:

"There is no such thing, at this date of the world's history, in America, as an independent press. You know it and I know it.

"There is not one of you who dares to write your honest opinions, and if you did, you know beforehand that it would never appear in print. I am paid weekly for keeping my honest opinion out of the paper I am connected with. Others of you are paid similar salaries for similar things, and any of you who would be so foolish as to write honest opinions would be out on the streets looking for another job. If I allowed my honest opinions to appear in one issue of my paper, before twenty_four hours my occupation would be gone.

"The business of the journalists is to destroy the truth, to lie outright, to pervert, to vilify, to fawn at the feet of mammon, and to sell his country and his race for his daily bread. You know it and I know it, and what folly is this toasting an independent press?

"We are the tools and vassals of rich men behind the scenes. We are the jumping jacks, they pull the strings and we dance. Our talents, our possibilities and our lives are all the property of other men. We are intellectual prostitutes."

(Source: Labor's Untold Story, by Richard O. Boyer and Herbert M. Morais, published by United Electrical, Radio & Machine Workers of America, NY, 1955/1979.)
Riaz Haq said…
Noam Chomsky: "The primary element of social control is the strategy of distraction which is to divert public attention from important issues and changes determined by the political and economic elites, by the technique of flood or flooding continuous distractions and insignificant information. distraction strategy is also essential to prevent the public interest in the essential knowledge in the area of the science, economics, psychology, neurobiology and cybernetics. “Maintaining public attention diverted away from the real social problems, captivated by matters of no real importance. Keep the public busy, busy, busy, no time to think, back to farm and other animals"(quote from text Silent Weapons for Quiet War ).

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