Apple iPhone 6, 6Plus Launched in Pakistan
Smartphone sales have accelerated in recent months after the roll-out of 3G and 4G services in Pakistan. The number of 3G subscribers has reached 4 million mark, apparently surpassing all other broadband technologies in the country, within the first three months of the issuance of 3G and 4G licenses in the country. There are around 3.7 million broadband subscriptions in Pakistan for all technologies combined including WiMAX, DSL, EvDO, FTTH, Satellite, HFC and others till May this year.
Total number of mobile subscribers in Pakistan is over 150 million. A growing number of these subscribers are smartphone owners who are using web services like e-commerce and social media. Gertjan van Laar, an app developer who recently published a report on smartphone usage in Pakistan, told Tech in Asia that smartphone penetration has reached between 7 and 10 percent of the population – in contrast to the general mobile penetration rate of 80 percent.
Here are some of the highlights of the report on smartphones in Pakistan:
1. Android is Pakistan’s top smartphone OS with 68 percent share just among smartphone users
2. Apple iOS is second with 24 percent share; Windows Phone is third at eight percent
3. Samsung is the top brand; iPhone is second; homegrown phone-maker QMobile is third
4. 35 percent of smartphone users in Pakistan own a low-cost phone.
Growing availability of smartphones and 3G/4G services is enabling Pakistani apps developers to build and offer a wide range of apps, including everything from the most-used messaging apps to social networking, games, entertainment, government, banking, business and finance, navigation and utility apps, such as budgeting and data backing, according to a report in The Express Tribune newspaper. In addition to software houses, an active community of mostly self-taught freelance app developers is also bidding for projects listed on global online platforms, such as oDesk, Elance, Guru and Freelancer, the paper adds.
Increasing access to advanced smartphones and mobile broadband augurs well for innovation and investment in Pakistan.
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