Mobile Broadband Accelerates Data Service Revenue Growth in Pakistan
The data revenues of mobile phone service operators reached Rs. 47 billion during the year under review, 47.4% year-over-year growth. “This is a healthy sign in the wake of 3G and 4G services in the country and shows that the use of internet and data services on the cellular mobile has been increasing,” according to a recent Pakistan Telecommunications Authority (PTA) report.
As of June 30, 2014 data revenues account for 19.3% of the telecom sector’s overall revenue, up from 16.4% at the end of FY13 – the number for cellular segment, too, increased from 7.3% to 10.1%.
The increased use of social media messaging apps negatively impacted text messaging growth as the SMS volume declined to 301.7 billion during FY2014, down 4% compared to 315.7 billion in 2013. The average monthly SMS per subscriber volume was down to 180 in FY14 compared to 214 of FY13.
PTA reported that each cellular subscriber in the country has 2.17 SIMs on average, which translates to an actual monthly ARPU (per user revenue) of Rs 432.
Mobile broadband roll-out and double-digit growth in data revenue are expected to enable a whole new Internet-based economy with growth of mobile apps from social media, education, health care, entertainment, financial services and e-commerce to government services in Pakistan.
3G/4G Subscriber Update As Of January 2015:
Pakistan ended January with over 9.07 million 3G/4G subscribers, up from 5.71 million in December 2014, according to data from Pakistan Telecommunications Authority (PTA). Telenor led the 3G/4G market with over 2.25 million subscribers, followed by Ufone (2.25 million 3G/4G subscribers), Mobilink (2.17 million 3G/4G subscribers), and CMPak (1.85 million 3G subscribers and 5,023 4G customers) Warid had 44,075 LTE network subscribers at 31 January 2015.