Uber Ready to Launch in Lahore, Pakistan
A report in Tech In Asia points to the career page on Uber website that shows openings for “general manager”, “operations and logistics manager”, and a “marketing manager,” for Lahore, Pakistan's second-largest city.
In fact, Uber has confirmed its plans to launch in Pakistan soon, according to TechJuice.
“We can confirm we are currently recruiting for a team in Lahore, and are very excited about launching in Pakistan as we see huge potential in the way we can help people move around their city safely and reliably,” Shaden Abdellatif, communications manager for Uber’s Middle East and Africa operations told TechJuice. “We are also excited about the opportunity for economic empowerment we can bring to the drivers we partner with.”
It makes sense given the size of the Pakistan's expanding urban middle class with its fast growing mobile broadband subscriptions combined with rising smartphone sales in the country.
Pakistanis are signing up for 3G and 4G services at a rate of 1 to 2 million new subscriptions a month. In September 2015 alone, Pakistan Telecom Authority reported 2.22 million new 3G and 4G subscriptions in the country. There's corresponding increase in demand for smartphones.
With over 18 million smartphones and mobile broadband subscriptions, Pakistan is ripe for a whole range of new businesses from e-commerce to gaming to various online services like Uber that are accessed through smartphone apps.
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