Eid al Azha & Rising Meat Consumption in Pakistan

Media coverage of Pakistan's brisk Eid-ul-Azha livestock sales are a reminder that the nation is among the world's top ten consumers of goat meat and beef based on USDA data.

Pakistan's goat meat consumption of 779,000 tons in 2011-12 ranks it among the top 3 in the world. 1.7 million tons of beef consumption in Pakistan is ranked  9th among beef consuming nations. In addition, 834,000 tons of poultry meat consumption puts it among world's top 20.

Source: Economic Survey of Pakistan 2011-12
Along with rising meat consumption, there has also been a big surge in milk consumption with the ongoing livestock revolution in Pakistan. Pakistanis consumed nearly 39 million tons of milk in 2011-12, according to Economic Survey of Pakistan. This translates into 223 Kg of milk consumption per person which is about the same as the developed world's per capita milk consumption and more than twice that of neighboring India's 96 kg per capita.

Although meat consumption in Pakistan is rising, it still remains very low by world standards. At just 18 Kg per person, it's less than half of the world average of 42 Kg per capita meat consumption reported by the FAO.

Being mostly vegetarian, neighboring Indians consume only 3.2 Kg of meat per capita, less than one-fifth of Pakistan's 18 Kg. Daal (legumes or pulses) are popular in South Asia as a protein source.  Indians consume 11.68 Kg of daal per capita, about twice as much as Pakistan's 6.57 Kg.

Another ingredient popular in South Asian cuisine is vegetable oil.  It's an important source of fat and protein for a nutritious and tasty diet. Edible oil consumption soars during the holidays as hundreds of millions of people eat sweets and fried foods during the September-December festive season.   Pakistanis use about 20 Kg of oil, the per capita amount recommended by the World Health Organization, while Indians consume about 13 Kg per capita.

Source: USDA Report 2013

Celebratory occasions like Eid or Diwali push sugar consumption in South Asia. Pakistan's per capita sugar consumption is about 23 Kg while India's is about 20 Kg per person per year.

Fish Farming Growth in Pakistan. Source: FAO

Although still below average relative to the world, per capita consumption of meat, milk and edible oil is rising with rising incomes and standards of living in both India and Pakistan. As the dietary habits change, it'll be important for policy makers and health and fitness professionals to watch the changes and help educate the people about healthy eating.

Here's a video of MeatOne, a meat packer in Karachi:

Post by Meat One.

Related Links:

Haq's Musings

Livestock and Agribusiness Revolution in Pakistan

Pakistan's Rural Economy Showing Strength

Solving Pakistan's Sugar Crisis

Food, Clothing and Shelter in India and Pakistan 

Is India a Nutritional Weakling?

India Tops World Hunger Charts


Riaz Haq said…
Here's a BR story on Pak-Aus collaboration in horticulture and dairy sectors:

FAISALABAD: Australian and Pakistani scientists are striving to boost productivity of mango, citrus and dairy.

This was stated by Dr John Spriggs, a professor of Australian Institute for Sustainable Communities, University of Canberra, while addressing participants of Australia-Pakistan Agriculture Sector Linkages Program (ASLP II) research group meeting at Syndicate Hall of the University of Agriculture Faisalabad (UAF) here on Friday.

He said horticultural and dairy sectors of Pakistan had great productivity potential, which was not being exploited as per capacity. He emphasized scientists to device farmers friendly solutions and packages.

He maintained that ASLP-II project would provide guidelines towards destination of prosperity and rural development. He was of the view that the three-year duration project had been initiated under developed areas of Sindh and Punjab.

ASLP 2 will:

Enhance selected value chains that benefit the rural poor through improved productivity market and employment opportunities
Support analysis that improves economic and natural resource management
Build the capacity of government, private and civil sectors to service the needs of stakeholders across the program.

ASLP 2 features:

implementation within value-chain frameworks, with additional attention to benefiting the poor and marginalized
focus on horticulture (mango and citrus) and livestock (dairy) sectors, with scope to later extend to other industries
attention to underlying policy, and institutional and technical capacity building
support for baseline assessment of the poverty and gender dimensions, and the modalities and technologies for modern communication within the industries, to broaden improvements and to enhance benefit flows to the poor and marginalised
poverty, gender and communication studies to strengthen capacity for better targeting of effort and extension delivery, and enhance intra- and inter-project collaboration and engagement with industry.


Riaz Haq said…
Here's BMI report on Pak agribusiness:

The 2012 monsoon season was relatively kind to Pakistan’s farmers, especially in comparison with the devastating floods of 2010. Although localised flooding caused severe destruction in parts of Sindh and Balochistan, the main breadbasket region of Punjab enjoyed late rains after a dry start to the season, improving the prospects of rice, corn and cotton in particular.

Key Forecasts:

- Corn production to 2016/17: up 30.0% to 5.6mn tonnes. Continually improving yields and high prices on world markets will support an impressive increase in corn production.

- Cotton consumption to 2016/17: up 23.2% to 12.5mn tonnes. Demand for cotton will surge in the early years of our forecast as the EU lifts tariffs for a year, before falling back to steady yearon-
year (y-o-y) growth.

- Rice production to 2016/17: up 16.5% to 7.3mn tonnes. Pakistan will retain its place among the world’s most important exporters of the commodity as its producers look to expand into new markets.

- 2013 real GDP growth: 4.0%. Up from 3.7% y-o-y in 2012.

- Consumer price inflation: 12.4% in 2013 (up from 11% y-o-y in 2012).

Industry Outlook:

The 2012 monsoon season was relatively kind to Pakistan’s farmers, especially relative to the devastating floods of 2010. Although localised flooding caused severe destruction in parts of Sindh and Balochistan,
the main breadbasket region of Punjab enjoyed late rains after a dry start to the season; this has improved the prospects of rice, corn and cotton in particular.

In a major boost to the cotton industry, the EU has finally enacted a long-discussed measure that will suspend import duties on a range of cotton products from Pakistan. The European Parliament finalised the move in September, although the regulation will only apply until the end of 2013, rather than the two-year period initially pushed for by the EU. According to the Pakistan Cotton Ginners Association, the EU is one of Pakistan’s largest trading partners, accounting for more than 30% of the country’s total exports. Of this, the 75 items allowed under the deal contribute about EUR921mn, or 30% of the country’s total exports into the EU. ...

Riaz Haq said…
Junaid Jamshed, former Vital Signs singer, has started Meat One, a branded meat service in Pakistan.

Here's the link to it: http://www.meatone.net/

Here's a description from its website:

With a vow to supply supreme quality meat, Meat One is the very first of a new, specialized chain of meat stores in Karachi. Meat One is a subsidiary of the Al Shaheer Corporation, a very successful venture that has been exporting meat to the Middle East and GCC countries since 2008. We presently operate 12 outlets across the city of Karachi with plans to open additional shops. Retailing export quality beef, lamb and mutton, Meat One is the first of its kind in the meat shop space. The meat is supplied by our own abattoir located in Karachi, which currently exports beef and mutton to the Middle East. This plant is certified by health and food import departments of most Middle East and GCC countries. The free range, lean meat that Meat One offers you every day is natural and wholesome!
Riaz Haq said…
Here's NY Times on Argentina beef consumption:

It is hard to overstate beef’s centrality to the Argentine way of life for more than a century. Novels and poems extol the art of cattle ranching on the vast pampas, long a touchstone of national pride. Cafes in this city bulge with diners feasting on steaks washed down with glasses of malbec. At lunchtime, it is still possible to see construction crews preparing slabs of beef on makeshift grills, the smoky smell of this ritual permeating their work sites.

Argentines ate about 129 pounds of beef a person last year, far surpassing Americans, who mustered a mere 57.5 pounds by comparison. But Argentina’s current level is a pale shadow of its peak: 222 pounds of beef for every man, woman and child, achieved in 1956.

Reasons vary for these doldrums. Beef prices have surged with inflation, but cattlemen contend that government price controls aimed at preventing domestic beef consumption from falling further have wreaked havoc by making it costly to maintain large herds. Others, eying China’s rising demand for grains over the last decade, say it is simply more profitable to farm soybeans than to raise cattle.

“We are witnessing a historic decline in our beef industry,” said Ernesto Ambrosetti, chief economist of the Argentine Rural Society, the country’s largest farming association. “Now our smaller neighbors, Paraguay and Uruguay, have passed us” in the export rankings.

Government officials contend that their policies to lift beef consumption, including export restraints and price controls intended to make the meat more affordable, are turning the tide. Indeed, domestic consumption has recovered slightly from a record low in 2011.

But while Argentina has experienced swings in beef consumption in the past, some see the latest drops as evidence of a broader paradigm shift: many Argentines are simply opting for a more varied diet.

The shift — reflected in a rising demand for foods like poultry, pasta and pizza; a greater awareness of the health risks associated with eating beef; and even the emergence of an insurgent vegetarian dining scene in Buenos Aires — does not sit well with some Argentines.

“Beef consumption is threatened by modern trends of healthy eating, mainly the exaltation of what’s natural and ecological, stimulating vegetable consumption,” the Argentine Beef Promotion Institute warned in a 2006 report, warily acknowledging a “new age culture and the appearance of cooking fads incorporating other products.”

For some Argentines who were raised in a society so focused on beef, the adjustment was long overdue. “I almost don’t eat meat now,” said Susana Carfagna, a 61-year-old retiree, as she walked out of a butcher shop with some ground chicken as an alternative to beef burgers. “It’s not healthy. I have high cholesterol and need a more balanced diet.”

At Buenos Aires Verde, a vegetarian restaurant with a pastel orange and lime green color scheme, diners can choose from options like patties made from yamani rice and adzuki beans, or cannelloni made with dehydrated fruit and flax seeds.

“Argentines are demanding a change,” Mauro Massimino, 33, a vegetarian who owns the restaurant, said as his predominantly svelte clientele ate their meals. “Around five years ago, vegetarianism started to gain traction here, and the growth since has been incredible.”

The growth of vegetarian restaurants in Argentina’s capital has unfolded at a time of big change — some say upheaval — in the countryside. As recently as 2007, Argentina had about 55.6 million head of cattle, according to the United States Department of Agriculture. That number fell to 48.1 million in 2011, before recovering somewhat this year to an estimated 51.2 million. (That is still more cows than people, given the country’s population of more than 40 million.)

Riaz Haq said…
Here's a Gulf News report on Eid al Azha economy in Pakistan:

Karachi: Pakistan is likely to sacrifice millions of cattle on Eid Al Adha, to be observed on Wednesday generating significant economic activity worth $3-4 billion (Dh11-15 billion) besides performing their religious duty, analysts Tuesday said.
Pakistanis expected to slaughter around six million goats, sheep, cows and camels worth an estimated price of roughly Rs200 billion (Dh7 billion). The animals’ hides and skins, besides offal, horns and hooves also stir tens of billions of rupees into business.
“It is a good opportunity for the rural farmers and breeders who bring their animal to the cities where the people slaughter them in large number on Eid,” Mohammad Sohail, chief executive of Topline Securities said.

“To a rough estimate, Eid adds value into the economy to the tune of up to $4 billion,” he said.

In Karachi, one of the largest cattle markets is set up in the northern outskirts of the city where people started visiting. The slaughtering also poses a challenge to the civic agencies in the city as collection of offal has been a big task.
Emergency control rooms have been set up in 18 zones of the city which with the central complaint cell at the Civic Centre, in the central city. The control rooms remain functioning round the clock for the three days of Eid.
The municipal offices estimated that over one million animals would be slaughtered in this mega city.
The metropolitan chief also called upon the people to dump the offal at their nearest garbage collection point so that the sanitary staff could lift it timely and properly. The people were also called upon to not throw offal and casings onto roads, streets, public parks, empty plots of land or into sewage lines.

Riaz Haq said…
Nature Magazine published a recent study which showed India and China are driving meat consumption growth in the world.

The researchers calculated the human trophic level for each year from 1961 to 2009 using a data on 102 types of food compiled by the Food and Agriculture Organization (FAO) of the United Nations.The metric puts plants and algae, at trophic level 1, and polar bears and orcas, on top positions at levels of up to 5.5.

India's trophic level has now risen to 2.1 while Pakistan's is 2.4.

The countries with the highest trophic levels include Mongolia, Sweden and Finland, which have levels of 2.5, and the whole of Western Europe, USA, Australia, Argentina, Sudan, Mauritania, Kazakhstan, Pakistan and Turkmenistan, which all have a level of 2.4.

Riaz Haq said…
Here's an excerpt from USDA report on rising meat consumption in developing world as incomes rise:

Over the next decade, increases in meat consumption in developing countries are projected to average 2.4 percent annually, compared with 0.9 percent in developed countries. Per capita poultry meat consumption in developing countries is projected to rise 2.8 percent per year during 2013-22, much faster than that of pork (2.2 percent) and beef (1.9 percent).

Imports of meat by developing countries will also rise rapidly because consumption is expected to increase faster than domestic production. Imports are projected to rise 3.4 percent per year for poultry, 2.9 for pork, and 4.1 percent for beef.

Poultry meat imports are projected to rise steadily in nearly all developing countries in the next decade, particularly in the Africa and the Middle East region, which is expected to account for 64 percent of the rise in world poultry imports. While population and income growth in the region will boost demand, concerns over animal disease outbreaks in a number of countries are expected to slow growth in poultry production and further increase demand for imports. As a result, the region’s poultry imports will grow more than the combined rate for the rest of the world, and by 2022, Africa and the Middle East will account for over half of world poultry imports.

Since 2009, pork imports by China have risen sharply and are projected to continue rising steadily, accounting for over half of the growth in world pork imports in 2013-22. Asian countries, excluding China and Japan, and Mexico are likely to account for most of the rest of the increase in world pork imports during the period. Some higher income countries in East Asia, such as Korea and Taiwan, are expected to increase pork imports to satisfy rising demand for selected cuts of pork.

Some developing countries are also meat exporters. Exports of lower priced beef from India and Brazil to a number of low- and middle-income countries are expected to account for nearly two-thirds of the projected increase in world beef exports in 2013-22.

Demand for Livestock Feed Also Expands

The expansion of livestock production in feed-deficit countries continues to be a major driver of trade in coarse grain and protein meal, particularly in the Middle East, North Africa, and Asia. Larger and more effectively managed livestock production facilities and improved feeding practices have played a large role in the growing dominance of corn in international feed grain markets. Ruminants, such as cattle and sheep, are capable of digesting a broad range of feedstuffs, making demand sensitive to prices across alternate feed sources. However, the shift of pork and poultry production to larger and more modern operations will likely result in the use of higher quality feed, boosting demand for corn and soybean meal.

Coarse grain consumption in developing countries is projected to increase by 22 percent and account for 82 percent of the gain in world coarse grain consumption over the next decade. To meet this demand, imports by developing countries are projected to increase 34 percent and account for 93 percent of the growth in coarse grain imports worldwide....

Riaz Haq said…
Here's an Express Tribune story on educating Pakistani workers on value added agriculture:

The scope of corporate farming in Pakistan is growing, showing even greater potential for this sector in the coming years, mainly due to product diversification from many local and multinationals in food, beverages and dairy segments. But are the human resources of Pakistan related to this particular sector ready to convert threats in to opportunities, in terms of technology, innovation, researches.
For local companies and corporate farmers, finding such human resources might be a little tough, unlike multinationals which can rely on the transfer of knowledge from their global headquarters. Take for example the recent diversifications in the juices and dairy sectors in the past few years, from local and multinational consumer goods and food companies. Although these companies are now making profits, they are perturbed by the increasing gap of knowledge and human resources.
A few universities and government/NGO-supported institutions are working in this sector, providing basic and slightly advanced education and field training to students and farmers.
“There are basically two groups at the business level in this sector, corporate farmers who don’t know how to improve productivity and make greater financial gains; and those who know about business but don’t know much about practical farming,” said Magdi Batato, Nestle Pakistan’s Managing Director, while talking with The Express Tribune. Pakistan as an agrarian economy needs to develop a class of professionals educated and trained in the relevant discipline, he added.
One such initiative however has already been taken by Lahore university of Management Sciences (Lums) with collaborations of Nestle Pakistan. Economic development, poverty alleviation, enhancing productivity, managing supply chain issues, and research for further innovations through agribusiness is what the market wants. The success of the initiative taken by Lums and Nestle might force other business schools to introduce similar or more up to date courses.
“Such courses/certifications will have a cascading effect on the market as more entrepreneurs will be formed which will deliver much better then now”, said Doctor Arif Nazir Butt, Dean Suleman Dawood School of Business, Lums.
Companies related to dairy segments like Nestle, Engro Foods, Haleeb Foods are all contributing positively in rural economy by involving local dairy farmers in their network. Many locals have started successful modern dairy farming, JDW dairies among which is a prominent example.
Companies have now started projects of modern orchard farms for their survival. This once again is providing opportunities for locals to start modern orchard and tunnel farming. This portfolio would benefit low line farmers in future in terms of technical assistance, education, innovation, though the high price factor which the end consumer will pay to buy such products, as in case of dairy segment, is another story.

Riaz Haq said…
Pulse (Daal) crops in Pakistan:
Understanding the importance of pulses United Nations ‘s(UN) 68th General Assembly declared “2016” as “International Year of Pulses”.
Pulses are cultivated all over the world but in Pakistan it is being cultivated on 5% of total cultivated area of crops and chickpea,black gram,mung bean.pigeon pea, mash,masoor and few others are grown.
In Pakistan pulses are grown on 1.5 million hectors of land. Chickpea play a vital role in country’s pulses production as it is cultivated on 73% of the total area occupied by pulses cultivation and its contribution to the total pulses production is 76% while mash and masoor consumes 2%( each )of
area under pulses cultivation and share 1.4% in total pulses production.
Mung Bean an easily digestible item is one of the important pulse crop of Pakistan, it is mainly grown in southern parts of Punjab and Sindh. Punjab alone provides 88% area for its cultivation and share 85% in its total production in the country.
On an average every Pakistani consumes 6-7 kg of pulses annually which shows the interest of Pakistani people in pulses which is increasing demand and supply gap as Pakistan doesn’t have enough domestic production to meet the requirement of its country men, its domestic production of pulses was 0.45 million tonnes in 2014 which was 0.75 million tonns in 2013 much lower than demand.
Pakistan spent $139.096 million of foreign exchange in the fiscal year 2010-2011 to meet the domestic requirements of pulses by importing 628.508 thousand tonnes of pulses. 444.7776 thousand tonnes were imported during 2009-2010 according to available reports, these reports show increasing import trend as country spent $224.135 million in July2014-january 2015 and imported 370,181 metric tonns compared to $165.160 million in July2013-January2014 and imported volume of 262,509 metric tonnes, Country’s import volume of pulses was raised by 32.41 % as 63,130 metric tonnes were imported in January 2015 compared to 47,679 metric tonnes in same period of 2014.
Pakistan is mainly depended on Canada,Australia,Burma,Tanzania,Euthiopia to full fill the domestic requirement of pulses which is about 0.6 metric tonnes every year.
Major challenges faced by pulses sector in Pakistan are, farmers get lower prices for their outputs due to this farmers are switching to another crops for their bread and butter, role of middle men, lack of modern technology, machinery ,improper harvesting, improper sowing,delay or early sowing of seeds, non certified seeds, less resistant varieties of pulses, lack of interest of Government or improper Government policies and lack of research on pulses to increase productions. if work is done on these issues Pakistan will be able to produce and full fill domestic needs and it will also create more employment opportunities where other cash crops cant be grown.
Riaz Haq said…
Pakistanis to sacrifice over 10 million animals this Eid


Muslims in Pakistan celebrating Eid-ul-Azha will sacrifice over 10 million animals this year, officials at the Tanners' Association said on Monday.

According to Gulzar Feroz, the central chairman at the Tanners' Association, more than 2.7 million cows/bulls, four million goats, 800,000 lambs, and up to 30,000 camels will be sacrificed this year.

He said that the hides of cows/bulls were expected to fetch a price of Rs1,600 in the market, while goat hides would fetch a market price of Rs250 each.

He said that hides of sacrificial animals fetched a total of Rs8 billion last Eid, but due to fall in prices this year, hides of sacrificial animals are expected to fetch around Rs7 billion this year.

Riaz Haq said…
Online sales of sacrificial animals

A trader at a leading online portal hopes to sell 100,000 sacrificial animals this year, up from 75,000 last year and 67,000 a year before that
Traders are frequenting between Karachi and the rural areas of Sindh or Punjab with greater ease and are bringing in truckloads of sacrificial animals to the city’s main market on Super Highway.
The cut in petroleum prices effective from September 1 has also come as a blessing for them, as they believe that it will help them contain the cost of transporting animals from rural areas to city and town markets.
Meanwhile, the online sale of animals is also expected to rise. People at Qurbanionline.com say they hope to sell 100,000 animals this year, up from 75,000 last year and 67,000 a year before that. People can buy a goat via this online facility for $225 or about Rs23,000 and a cow for $710 (a little over Rs72,000).
The Al-Shaheer Corporation, which owns the Meat One brand, has also offered the facility of qurbani to its customers for Rs22,000 per goat and Rs99,000 per cow. The deal includes the delivery of meat.
Online services for buying sacrificial animals and for participating in collective sacrifices are offered by several other web portals as well. And young investors are also using OLX.com and similar websites to sell animals on a limited scale.
At Karachi’s main market on Super Highway and in some other markets across the city, the prices of goats and sheep of average height and weight ranged between Rs20,000-30,000 and between Rs15,000-Rs25,000 respectively (till last Tuesday). Meanwhile, cows and calves of average height and weight were priced at Rs60,000-Rs100,000.
The welfare arms of political parties and charities have set their rates for goats at Rs15,000-Rs20,000 and for cows and calves at Rs49,000-Rs72,000 depending upon the size and weight of the animals and the places where the collective sacrifice would take place.
“Animal prices for end-buyers may rise further as Eid-ul-Azha gets closer. But investors would earn no big profits this year,” says a Karachi-based livestock broker who booked 300 cows and bulls in Bahawalpur and 300 goats in Tando Adam in the last week of June.
“I made bookings at an average rate of 60,000 per cow or calf and Rs12,000 per goat and the prices also covered the upkeep and grazing charges for three months,” he told this writer. He said half of the total price of all animals was paid at the time of booking and the remaining 50pc is being paid per truckload of animals on their arrival in Karachi.
This investor is expecting a maximum 30pc return on his investment (Rs22.5m paid as 50pc of the total price of animals in June), which works out at 10pc per month. Since the remaining 50pc price would be paid out of the money he is receiving from local traders, the 10pc net monthly return would not be diluted. “But then it’s not too big, as I have earned higher returns in previous years.”
He represents a class of investment-hoppers, charities, once-a-year-formed groups of crowd financers, NGOs, online traders, and the welfare arms of political parties and religious seminaries. They book sacrificial animals several months before Eid-ul-Azha and earn better returns on their investment owing to lower animal prices due to their bulk forward buying.
No credible estimate is available about such investment, but it certainly runs into tens of billions of rupees.
People had spent Rs350-400bn on purchasing sacrificial animals last year, according to a conservative estimate based on the post-Eid collection of hides and skins (7.4m reported by tanneries but close to 10m by other guesstimates). This year, such spending is expected to remain either unchanged or rise modestly, say sources associated with the cattle trade.
Meanwhile, individual animal-selling arguably fetches higher returns because it is at this stage that the animals are categorised not only by their weight and size but also by their breed or looks, with their prices set accordingly.
Riaz Haq said…
Eid ul Adha spending on sacrificial animals: $2.8 billion in 2016 in Pakistan

Cows: 2.7mX $600= $1.6 billion

Goats: 4mX $200= $0.8 billion

Lambs: 0.8mX $200= 0.16 billion

Camels: 0.3 million X $800= 0.24 billion
Riaz Haq said…
Korean J Food Sci Anim Resour. 2017; 37(3): 329–341.
Published online 2017 Jun 30. doi: 10.5851/kosfa.2017.37.3.329
PMCID: PMC5516059
An Insight of Meat Industry in Pakistan with Special Reference to Halal Meat: A Comprehensive Review
Muhammad Sohaib* and Faraz Jamil1


In Pakistan, per capita use of meat is around 32 kg as compared to developed world, where per capita meat consumption reached to 93 kg as lead by Australia followed by USA. Accordingly, during the last few years, modern slaughter houses and processing facilities are established in Pakistan. These plants are mainly located across Lahore and Karachi, having capacity to produce processed meat products. Currently, Pakistan meat industry is producing variety of meat products including traditional and western style like kabab, kofta, fillings for samosas, mince products, nuggets, burger patties, sausages, and tender pops etc (Noor, 2015). Moreover, given the increased concern of food safety and a shift to modern meat processing methods, the meat product businesses are experiencing further integration (Kristensen et al., 2014). Furthermore, the size of slaughter houses and meat processing companies has also been raising leading intensification and more variety of meat products. The slaughtering and meat processing technologies for poultry and livestock has seen momentous changes. The conventional techniques of “one knife to kill”, one blade to remove hair/skin and one weighing balance to trade meat” has disappeared significantly in large-scale productions, shifting to mechanized slaughter houses, refined cuts according to consumer demand, chilled-chain distribution and regulated selling of meat and meat products (Troy et al., 2016).


Pakistan per capita meat consumption in 2000 was 11.7 kg that was increased to 13.8 and 14.7 kg in 2006 and 2009, respectively. Additionally, current per capita meat consumption has reached to 32 kg that is further expected to reach 47 kg by 2020 (Table 1). However, urbanization, economic growth, industrialization as well as eating pattern resulting increased per capita meat in the future years that will also generates higher demand for meat and allied products (Chartsbin, 2017). The dietary awareness to population has also played key role in shifting preferences to consume meat and its products. Pakistan having rich traditions and cultural festivities is also adding more demand for meat and meat products during whole year and this demand further rises significantly during festive season. To cope up this growing demand, government as well as meat industry are now concentrating to meet requirements by providing sufficient, healthy and quality produce, both fresh and processed products (GOP, 2016). Furthermore, consumer awareness is pushing meat industry and regulating agencies to keep an eye on quality of meat, safety assurance, animal health and welfare as well as precise traceability (Steinfeld et al., 2006).
Riaz Haq said…
The government has set a target to produce about 4.708 million tons of meat during the fiscal year 2019-20 as against the production of 4.478 million tons of the corresponding period of last year.


The meat production in country had witnessed about 1.3% growth during the last fiscal year (2018-19) as the meat production targets were set at 4.420 million tons during the outgoing fiscal year, said an official in the Ministry of National food Security and Research.

Talking to APP here on Wednesday, he said that during the period under review, beef production targets were fixed at 2.303 million tons and mutton production at 748,000 tons to tackle with the domestic consumption as well as to export.

During last fiscal year, he said that production of mutton had witnessed about 0.5% growth where as mutton production was reduced by 1.1%, adding that beef production was recorded at 2.227 million tons and mutton 732,000 tons during 2018-19, he added.

Meanwhile, poultry production targets which was main source of meat provision for a large scale of local population was fixed at 1.

657 million tons during the current financial year, he added.

He said that during the last financial year (2018-19), poultry production in the country grew by 3.6% as about 1.518 million tons of the above mentioned commodity was produced to meet with the local consumption as well as to export, he added.

Besides, he informed that government has set a target to produce 61.690 million tons of milk during current fiscal year and 20.133 million eggs to fulfill the domestic consumption.

Both milk and eggs production during last year had registered about 1.3% and 0.3% growth in their respective production, he added.

The government was also focusing to exploit the potential of aqua culture in coastal areas and rivers across the country, particularly in Balochistan, Sindh and Khyber Pakhtunkhwa and had set a target to produce about 920,000 tons of fish during the period under review. About 336,000 tons inland fisheries and 584,000 tons of marine fish production targets were fixed for current fiscal year.
Riaz Haq said…
As one of the most important occasions in Pakistan, Eid al-Adha generated an estimated revenue of over 1.74 billion U.S. dollars in sacrifices and related economic activities, with the sales of sacrificial animals and decorations witnessing a rise this year.


According to the latest statistics from Pakistan Tanners Association, Eid al-Adha generated estimated economic activity to the tune of 329 billion rupees (1.15 billion U.S. dollars) in 2022 in the country from sacrifices alone, with the amount surpassing 500 billion rupees (1.74 billion dollars) if related economic activities are included.

Talking to Xinhua, Mushtaq Malik, an animal trader at a make-shift animal market in eastern Rawalpindi district, said that a large number of buyers with their families are visiting the market and showing keen interest in sacrificial animals while indulging in hard bargaining and negotiations.

"We raised these animals with love and affection. They (customers) try to choose the best animal to sacrifice on this special occasion. Some affluent people don't care too much about the prices as their focus is to buy the best," Malik said.

He said that the price of each animal depends on age, weight and health, adding that the animal with the right weight and health would be sold at a higher price, and buyers know all about their options before purchasing the animals.

As the hustle and bustle is gradually increasing at cattle markets, some of the buyers seem rather unhappy about the unrealistically high prices of the animals, complaining that the prices have gone up substantially compared to last year.

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