Sindhi Village Girl Umaima Mendhro Launches San Francisco Tech Startup
Vida CEO Umaima Mendhro joins a growing list of successful Pakistani-American women that includes Shama Zehra in finance, Shaan Kandawalla in technology, Shazia Sikandar in the Arts and Fatima Ali in fine cuisine.
“I am from a very small town in Pakistan and was home-schooled much of my life because we didn’t have proper schools around. I taught myself how to cut, sketch, sew, stitch, block print, screen print, oil paint, and more,” she told Tech Crunch. “Yet I couldn’t get myself to pursue art as a profession because I feared I wouldn’t be able to make a living with it,” Mendhro said. “With a love for fashion and design, I was also acutely aware of the hundreds of millions of people employed in textile and garment production, who could never get out of a cycle of poverty.”
Vida brings together painters, photographers, graphic designers, sculptors, 3D artists, architects, and textile and print designers from around the world who participate in the platform at no cost, then receive a 10% revenue share on products sold. Additionally, VIDA often works with its textile mills, printers, and cut and sew factories, removing the middleman costs from the equation. Vida uses "Direct to Fabric Digital Printing Technology" for its offerings.
Currently, VIDA designers include: Elle Magazine's 'Up and Coming Fashion Designer from Sweden, Emma Lundgren,' Vogue.com's top 10 fashion graduates to watch, Cigdem Keskin from Turkey, and Tokyo based 'Top Hat Designer of the Year,' Honoyo Imai. Manufacturing partners include: Karachi based fashion label and manufacturing houses, Sania Maskatiya and FNKAsia.
Umaimah has a bachelor's degree from Cornell University and an MBA from Harvard Business School. Here's what she says about herself in her intro on HBS website: "I want to live a life that compels people who do not seem to share a common thread to see if, at a raw human level, we really are that different. A life that gives people reason to reason for themselves... to pause and question the comfortable assumptions. To form and inform beliefs. And never give up common sense for common opinion."
Here's a CNN story on Smartphone apps success in Pakistan:
Pakistan Smartphone App Success by dm_51ea373e71f84
Karachi Slum Girl Goes to Harvard
Success Stories of Pakistani-American Women
Pakistani Woman Engineer Wins Grace Hopper Award
Working Women Bring About Silent Revolution in Pakistan
Status of Women in Pakistan
Microfinancing in Pakistan
Gender Gap Worst in South Asia
Status of Women in India
Female Literacy Lags in South Asia
Land For Landless Women
Are Women Better Off in Pakistan Today?
Growing Insurgency in Swat
Religious Leaders Respond to Domestic Violence
Fighting Agents of Intolerance
A Woman Speaker: Another Token or Real Change
A Tale of Tribal Terror
Mukhtaran Mai-The Movie
World Economic Forum Survey of Gender Gap