Pakistan's $20 Billion Tourism Industry is Booming
Economic Impact of Tourism:
Pakistan tourism industry generates $20 billion in revenue and supports 3.6 million jobs directly and indirectly, according to the World Travel and Tourism Council. Foreign visitors generate nearly a billion US$ in exports.
|Economic Contribution of Pakistan Tourism. Source: WTTC|
Significantly improved security situation has helped boost annual tourist arrivals in Pakistan by 300% since 2013 to 1.75 million in 2016, while domestic travelers increased 30% to 38.3 million, according to the state-owned Pakistan Tourism Development Corp. Hotel bookings increased 80 percent in 2016, according to Jovago, Pakistan’s biggest hotel booking website.
|Courtesy: Nikkei Asian Review|
By contrast, foreign tourist arrivals in the country’s larger neighbor, India, jumped from 6.97 million in 2013 to 8.8 million in 2016, according to Indian government figures. 88% of India's and 92% of Pakistan's tourism revenue is domestic. India's tourism industry is worth $209 billion (9.6% of of GDP in 2016), according to WTTC.
A story in the Financial Times, a British newspaper, quotes British tour operator Jonny Bealby as saying, “While I am sure this will raise some eyebrows, we are starting to see a marked increase in tourism to Pakistan". Bealby's company arranged 55% more clients to Pakistan in 2017 compared with 2016, and advance bookings are more than 100 per cent up on this point 12 months ago, according to the Financial Times.
Top Adventure Tourism Destination:
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Pakistan Tourism Promotion:
Pakistan government's tourism campaign — including covering buses in several major world cities with beautiful pictures of Pakistan's tourist attraction — have helped raise the country’s profile. Increased investments in roads, airports and other infrastructure have helped ease travel.
Pakistan government has announced its decision to provide 30 day tourist visa on arrival for visitors from 24 countries on three continents.
Tourism industry in Pakistan is booming with 300% increase in foreign tourist arrivals since 2013. It contributed $20 billion (6.9% of GDP in 2016) and supported 3.6 million jobs in 2016. World Travel and Tourism Council (WTTC) forecasts it to grow to over $36 billion within a decade.
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